How to show product page as default landing page?

10 0 3

Hello all, this is my store:, I am using Simple Theme. 

I have two questions: 

1. I want to show all products as my default landing page (once the URL is being accessed). I tried creating a collections of all products, but I am not sure what to do with it. 

2. I want to show all products once the logo is being clicked. 

Appreciate if anyone could help with the questions! Thanks!