Hey Soulan!
As far as I know there isn't a way to automatically have Shopify add a free gift during their birthday month. That would probably require a custom app or some detailed coding setup. However, one way to do it could be:
- Capture their birthday via email or signup form, as you said
- Store that somewhere - in their Shopify Profile, or, even better, inside of Klaviyo if you happen to be using that as your email marketing
- Once it's in your email marketing software (such as Klaviyo), you could set up an email to automatically trigger on their birthday (or birth month), with a discount code
- Create that discount code in Shopify.
The result could be an auto-email that goes out, say, on the 1st of their birthday month, with something like "Hey [NAME]! Your birthday is coming up. To celebrate, use discount code happybirthday to get 20% off your order" - or similar. Where happybirthday is a code you created in Shopify, either for a % value or dollar value off. If there's a specific product you want to offer them as a birthday gift (let's say a Mug worth $20), then you could create the discount code for $20 inside of Shopify applicable only to that Mug, then adjust the wording in the email accordingly.
A bit more info (just to clarify I have zero affiliation with Klaviyo, I just love their stuff!):
I'd estimate this would take 1-2 hours in total to set up. Hope it helps!
Previously worked at Shopify; now I run my own stores and help businesses improve their Shopify stores through my course: Thrive On Shopify. | More revenue. Save Time. Less Stress. | https://www.growlikeanelephant.com/thrive
