Removing the invalid structured data from Shopify theme – microdata and Turbo theme's JSON-LD

kerryvarma
Excursionist
24 4 6

Hi!

I'm working on a store where the owner wants to remove OOTS' Turbo theme's inbuilt JSON as they have the JSON-LD for SEO app and currently, the markup is showing as two products. As per https://www.littlestreamsoftware.com/articles/removing-invalid-microdata-shopify-theme, it's not a biggie to have both in there, but can cause issues with Google Merchant Center which we use. 

My question is, has anyone come across this issue before and can speak to how much work is involved removing the theme's microdata and JSON-LD? ... Before I embark on this work!

Thanks.

EmmanuelFlossie
Shopify Partner
831 32 183

Google Merchant Center only reads the first structured data, all preceding data is not read.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need Premium Data Feed Management Support? Get in touch.
0 Likes
KieranR
Shopify Partner
191 16 47

I've done this with a couple themes, the microdata is harder to get. My approach is to download the theme, then use Notepad++ to search through the entire theme folder for "itemprop". Then carefully remove it without breaking the HTML it may be embedded into, case-by-case. Then combo of spot checks like the Structured Data Testing Tool and a crawl tool like ScreamingFrog or Sitebulb to find any lingering schema issues.

In my case took about ~25 replacements per theme, so a couple hours all up with testing, as long as you know what you're doing and don't break stuff. Then you gotta monitor what happens in the SERPs, things like price & reviews display is harder to track, so I'd also recommend taking a snapshot of 10-20 products and how they are displaying. Then recheck SERPs in a week.

Also, the JSON-LD for Shopify app that LSS makes pretty nice schema. It's my goto for JSON-LD atm, primarily for the aggregate review sync functionality.

Full time Shopify SEO. Sometimes freelance outside the 9-5.
kerryvarma
Excursionist
24 4 6

Thanks Kieran, thats super helpful to know and learn from someone who has already done this. Out of interest, what would you charge for a job like this?

0 Likes
KieranR
Shopify Partner
191 16 47

@kerryvarma I'll flick you a PM.

Full time Shopify SEO. Sometimes freelance outside the 9-5.
0 Likes