Turning a digital download into an app?

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I am hoping to find people here who understand the programming side of things more than I do.  My product is an interactive PDF, which has internal links as well as external links.  My customers download the file to their phones, but is there a way to make it feel more like an app, specifically to get an icon on their phone to pop up when they download my file so that they can more easily find it on their phones?