Maybe a section on "How do I know if I have bedbugs?" I was wondering what some symptons are. What are the bad effects of having them? Who is most likely to get them? How do bedbugs get into my home?
This would follow the 'problem - reaction - solution' advertising style.The map is good, but people will just think 'this won't happen to me though' Make it a more immediate pesonal problem.
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I hope this helps :)
I really like what you are doing, there are only somethings that I could change.
If you are able to run this business for less I would, a bed bug kickstarter dosen't sound like something that will go viral, so if you are able to just ask for less. I would also include some infographics and change the thumbnail picture to something that is going to draw visitors in.