Fake aliexpress discounts to attract buyers?

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Could it be true that sellers on aliexpress are adding fake value on products just to attract buyers?
Majority of items on aliexpress are on sale and i've noticed that they put them back on sale as soon as the shown time runs out. 

Or is it just the way marketing works and i can never know if the price will go back up high and i need to review my products daily for sudden price jumps?