I've recently started http://Www.shop4nerds.com which is a nerdy/geeky dhow shipping shop. Over the past 3 days I've have 4 orders totalling over £55 with a margin of about 40%. Not bad for the first week I'd say!
One thing I am always worried about is delivery times. my way around this is in the description of the products and in my FAQ. Do you think I am clear enough to my customers that it may take up to 40 days for their order to reach them?