I'm always looking for tips on Kickstarter. We've had two projects on Kickstarter, one was successfully funded (http://www.kickstarter.com/projects/versi/project-lumia-an-eighth-art and the other one never reached it's goal. It's truly a learning curve. Each project is different in the way the pledges are presented. So, there isn't a "one fits all" formula.
Thanks for the tips!
Kickstarter is a wonderful tool, if used correctly, I have personally backed 20+ projects and 18 which were successful. The idea behind kickstarter is to crowdfund a start-up, but also it generates a lot of traffic and exposure to your product. With e commerce if people do not know you exist you will never see the traffic and sales. So using a good kickstarter campaign to launch or "preorder" a product is a great way to not have to come up with out of pocket expenses or dealing with individual investors. Follow it up with having a great website that people who missed out on the kickstarter or are now returning customers can still get your products or get your new products.
Praveen Gowda, there is something just as good as Kickstarter known as Indiegogo.com. It is a crowd funding website that works world wide there are no restrictions to your location. Even if you do not get the exact amount of fund you are trying to get you still have the option to take the amount you have collected towards your project (note indiegogo will take a higher percentage of the amount then they would if you raised the full amount.)
As for your question Anthony Small, I'd highly recommend looking into any way you can use social media marketing. Post it all over the web to get it notice e.g. tumblr, reddit groups, Facebook, twitter, etc. Use your perks as ways of bring people in and make sure to not put all your perks out the first day add additional perks as the time goes on and try and make them more exciting. e.g. have limited amount of a perk, bundle a few perks together into one at a higher donation price, etc. Make sure to do updates at least once a week by video and by blog posts to let people know what is happening with the project and posts these all over the internet too. A project that as a lot happening with it has a better chance of getting noticed than a stale project with only the opening stuff. Also make sure to have a very exciting introductory video to pull people in even if you need to create a little budget for it to be a little more high end. You need to capture the viewers attention within the first 10 seconds or you won't have them for the remainder of the video or the kick-starter project. If you have any other questions about marketing this feel free to ask.
Best of luck,
We just released The Ultimate Guide to Crowdfunding which covers tips for running a successful campaign on Kickstarter and Indiegogo. You can read it free here: