I started my store a month or two ago and have spent around $250 in advertising. I got $150 in sales from this, 2 of which were fraud, leaving me with one $60 order. I am losing alot of money, and I have stopped advertising on adwords as it seems no matter how much I change the ad it does not perform well. My landing page experience was above average from the majority of my keywords, yet my sales are still lacking. I have started an instagram page 12 days ago and have almost 450 followers from following people on similiar pages (razer, other gaming stores) and using relevant hashtags. I don't have any legitimate sales from this so far, and I have stopped all payed advertising for now as all I have done is lose money. I advertise collections on my website, such as keyboards and mice. The landing page is just the collection page of whatever collection I am advertising. I don't know what to do to improve and I am seeking some criticism on my website/product, although I don't think the product is the issue as I have seen wildly succesful stores dropshipping the exact same product as me, which could be another factor in my failure thus far. The only hope I see right now is growing my instagram page to several thousand followers at which point I should have enough traffic to drive sales. Any suggestions for my website are appreciated. Thanks.
You can consider adding gamer related items in your store. At the moment, the product you have is limited to mouse and keyboard which may be contributing to customers/visitor exiting immediately because they may not have enought options to buy. You can add other gamer-related items like game controllers, headset and ergonomic chairs.
Later if your business becomes more successful, you can add collectible items like mug, tshirts, hat and other customized items for gamers.
Target the niche customers and promote your business. Add tags related to gaming section on the website so that customers can easily get your website on search engines.
Backlinking is the best option for your website to get exposed https://www.shopify.in/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business
Add Blog on the website, this can help you updating your website with optimised and new content. Search engines also like more and fresh content on the website for ranking. Refer this link https://www.shopify.in/blog/13329281-why-every-ecommerce-business-needs-a-blog-and-9-ideas-to-get-yo...
Hope that could help,