Market Potential Analysis

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Market Potential Analysis is a combination of research methods which reflects the market potential and capacity. In these types of researches unanswered needs of the customers or beneficial opportunities which are not seen by the competitors, are being recognized. These researches are also mostly used when a company wants to enter new market or change its marketing strategy. These researches usually include 3 main steps:
• Total overview of the market and competitors
• Knowing and analyzing customers' needs
• Recognizing opportunities and unseen needs of the customers and also the void in the market
These types of researches are a combination of quantitative, qualitative and also market analysis and 

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