Own site vs. Amazon pricing

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Hi team

 

I have several sites that sell to different locations with Amazon FBA. I have found that non Amazon countries my own sites sell wonderfully! With Amazon countries (Europe) my site starts to see less conversions. I'm wondering if anyone has insights on pricing strategies for Amazon purchase driven markets. 

 

Thanks in advance for your help. 

Regards

Chris @ Smart Merino 

Europe: https://www.smartmerino.co.uk 

Australia & New Zealand: https://www.smartmerino.co.nz 

Rest of the World: https://www.smartmerino.com 

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