Pre-Launch preparation for Kickstarter. Any feedback?

Eduardo_Salcedo
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I've just recently launched my site (www.esloshoes.com) in preparation for our Kickstarter campaign and store launch following that. I was hoping to turn this pre-launch site into my store after the campaign meanwhile, I am trying to create a following and grow my email list of potential customers. I am running Facebook, Instagram, and Google ads and I have observed an uptick in my daily visitors, but how do I turn them into backers?

Any thoughts or tips?

Thanks,

Eduardo Salcedo

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