Shopify Complete Fail for B2B

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New Member
2 0 0

Shopify's B2B Wholesale capabilities are complete garbage (my opinion). 

 

It is frankly shocking that a system that has the number of followers is completely incapable of very basic functionality. Further the reliance on open source for App companies to produce products is akin to the Microsoft vs Apple model. Where the Apps largely don't work and have enormous conflict when used in conjunction.  Shopify hasn't sat down to ponder for a moment how B2B is conducted.  So far a short list of some of the challenges we have faced:

1. No concept of wholesale price levels.  Requires the use of apps that are inefficient in displaying and managing price levels.  

2. No concept of Net30 terms

3. Bundling of products at both B2C and B2B. Where it doesn't cause consumers and whoesalers to potentially see the same bundles.

4. Complexity of providing a free shipping coupon

5. Inability to login via the backend interface as a wholesale customer to be able to place orders directly as a wholesale account. Current system requires you to have customers login information to be able to login as the customer.

6. In ability to be able to have consumers select multiple colors or sizes across a bundle.

 

Curious what other systems people are using instead of Shopify for B2B.  We have recently moved from 3dcart to Shopify. All of the above things were inherent to 3dcart and were easy to setup. We moved to Shopify as we felt like the output (front end) was not near as glossy.  While we thought we had done enough due diligence, it is clear that Shopify is designed for B2C, but is a complete fail for B2B.  It would be helpful to understand how other companies have solved this. And not solved these challenges like placing a band aide which creates more work, but a functional end-to-end platform for commerce.

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New Member
2 0 0

To me shopify is more b2c friendly than b2b. The reason is simple, most people come to this platform to sell either by drop-ship or small quantity. Thus, more advanced feature such as liquidity till the backend isn't provided properly. 

 

That is where megnato, bigcommerce, and 3dcart shines.

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Shopify Partner
87 3 16

Hey Kbrodwick,

 

I have heard a few vendors complain about this as well. 

 

My first question would be - what % of your sales comes from B2B sales vs B2C?

 

<20% B2C - perhaps look into a more B2B focused platform like BigCommerce. They seem to be more focused on B2B but I don't know how well the features are implemented. 

50% B2C, 50% B2B - Either split the sales between Shopify for B2C customers and another platform for B2B with a backend drawing sales and inventory together (Stitch Labs, etc).

<20% B2B - Stick with Shopify but have a more manual support channel for B2B order. 

 

- Andrew
kickpay.com - Intelligent inventory finance.
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Tourist
4 0 0

We are having a little success with our B2B on Shopify but it has been a STRUGGLE. 

Still working out the kinks after a solid year too.

 

 

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Shopify Partner
23 0 1

Hi @kbrodwick ,

 

Just wanted to let you know that we've developed a sales channel application that addresses each of your points, as it was inherintly designed for B2B.

 

Our app is called Wholester, and can be viewed here: wholester.io

 

Let's go over everything here:

 

1. No concept of wholesale price levels.  Requires the use of apps that are inefficient in displaying and managing price levels.

 

With Wholester, setting prices on a customer level is easy, either with percentage based discounts, or item specific discounts, which can be applied to the individual customer, or a customer group.

 

Below is a screenshot illustrating setting specific product pricing to be applied to each pre-configured customer group:

 

Screen Shot 2019-06-29 at 5.40.54 PM.png

 

 

Blanket percentage discounts can also be set up, and applied on a per-customer basis:

 

Screen Shot 2019-06-29 at 5.42.52 PM.png

 

Screen Shot 2019-06-29 at 5.44.00 PM.png

 

2. No concept of Net30 terms

 

Wholester not only integrates Net payment terms, put also completely automates them, with saved customer credit cards charged on the due date. If a payment fails, then both you and the customer are notified via email. Payment terms can be set up and applied on a per customer basis, just like you would expect.

Screen Shot 2019-06-29 at 5.35.17 PM.png

Upon checkout, here is what the customer sees - note the "Due now" and "Due later" totals, along with the notice of what is being processed:

 

Screen Shot 2019-06-29 at 5.38.53 PM.png

 

For a quick overview of you accounts receivables, you can use the upcoming payments calendar, and use the export tool to generate a CSV file with all of your customer accounts, and the amount they owe:

 

Screen Shot 2019-06-29 at 5.46.00 PM.png

 

 

 

3. Bundling of products at both B2C and B2B. Where it doesn't cause consumers and whoesalers to potentially see the same bundles.

 

Again, with Wholester, the platform is entirely separate from that of your online store, so you can publish products to the sales channel, just like the Shopify POS and Online Store sales channels.

 

Screen Shot 2019-06-29 at 5.33.25 PM.png

 

4. Complexity of providing a free shipping coupon

 

When logged in as an admin, a custom shipping rate can be applied to the order. Within the next couple of weeks, we'll also have a way to manually adjust shipping rates that the customer selects after the order is completed.

 

Screen Shot 2019-06-29 at 5.31.50 PM.png

5. Inability to login via the backend interface as a wholesale customer to be able to place orders directly as a wholesale account. Current system requires you to have customers login information to be able to login as the customer.

 

With Wholester, the login is entirely separate from your online store - and customers can optionally require manual approval before being able to access your wholesale catalog.

 

Screen Shot 2019-06-29 at 5.28.31 PM.png

 

6. In ability to be able to have consumers select multiple colors or sizes across a bundle.

 

Wholester is designed with the "volume ordering" mentality, built to be akin to other B2B specific platforms. Here is a screenshot of a cart page, which shows quick variant selection prior to checking out.

 

Screen Shot 2019-06-29 at 5.30.46 PM.png

 

 

We're really excited about this product, and hope that it can help anyone who wants to run a wholesale operation with their Shopify account!

 

Please feel free to reach out directly if you would like to book a demo at support@appsbypix.com

 

Thanks!

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Hi @kbrodwick 

 

We have worked with many B2B clients on Shopify and have come across just about every requirement in the last 10 years of working with the platform. We understand the challenges that are specific to your needs. We can also offer and hours FREE consultation to get the ball rolling and may be able to help you navigate some of the challenges from a neutral perspective were not here to sell an app.  Here is an article we recently wrote on the future of B2B Commerce

 

Here is where you can find our service offering on our website for B2B commerce on Shopify

 

Feel free to reach out and get in touch with us and below are just some of the challenges we have overcome for other clients to name but a few 

 

  • Pre Validate New Clients Automatically - VAT validation on signup of online accounts for Europe
  • Line sheet ordering
  • Pattern buying collections for Fashion retailers
  • Set a minimum order value for wholesale orders.
  • Lists. Empower users to create durable requisition lists for frequently purchased items. Reorder Functionality
  • Catalogues. Define store catalogues for association with different companies.
  • Credit. Extend credit at an organizational level and enable users to check out accordingly.
  • Allow Purchase on Net Terms 
  • Optionally Expose product information without pricing to gain interest in product offering and new customers

You can drop us an email on info@inspiradigital.co.uk there's no pressure or sales pith were here to help.

 

Many Thanks

Inspira Digital 

Twiiter: http://twitter.com/inspiradigital Website Development: https://www.inspiradigitial.co.uk B2B https://www.inspiradigital.co.uk/our-services/b2b-ecommerce-on-shopify
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