Tracking Conversion Rates When Dropshipping to Companies that Don't Provide that Information

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I am currently dropshipping to Wal-Mart but does not provide any information on conversion rates/successes which prevents me from determining trends, accurate forecasting, etc.  

Without purchasing expensive data from companies like Nielsen, IRI, etc, what are some ways that I could track or project what my conversions are?  Also, any ideas for tracking trends??

I'm also curious as to if anybody is aware of any free databases available with shopper data or statistics?


Any information would be greatly appreciated.