What's .store domain for dropshipping?

[Wingspan]

I'm seeing some Build your store for free or using ai platforms are promoting this idea. It's a custom domain that I knew. Here's what I'm trying to figure out: Who's bearing a cost for this custom domain? How do general visitors perceive this domain - would it come off a bit fakey or it's built as legit in people's mind? Any hidden cost to that offer? 

[Zopi]

Great question - you’re right to be cautious. Offers like “Build your store for free with a custom domain” sound amazing, but here’s what’s usually happening behind the scenes:

Who Pays for the Custom Domain?

Most of the time, the platform is fronting the cost - but only for the first year.

• After that, you’ll typically pay renewal fees (around $10–$20/year depending on the domain extension).

• Some platforms may also lock you into a paid plan after the trial to keep the domain active.

How Do Visitors Perceive These Domains?

It depends:

• If it's a clean, branded “.com” or “.store” domain, most people won’t notice or care.

• But if it’s a weird or unfamiliar extension (like “.xyz” or “.online”), or the site feels cookie-cutter, it can come off less legit.

First impressions matter - so design, content, and how well the site’s branded matters more than the domain name alone.

Any Hidden Costs?

Yep, sometimes:

• Upsells for hosting, email, SSL, or apps

• Domain ownership restrictions - you might not fully own/control the domain unless you upgrade

• Platform lock-in — you might not be able to transfer the domain elsewhere easily

Summary

• Yes, the platform likely covers the initial domain cost

• You’ll often pay later to keep it or unlock full control

• Visitors care more about trust signals than the domain itself

• Always check the fine print before signing up

If you’re looking at a specific offer, I can break it down for you too. Just drop the link!