Expert insights on conversion rate optimization (CRO) from Shopify Academy & Growth Services team

[Shopify]

Learn how to increase conversion rates in every stage of the customer journey by enrolling in Shopify Academy’s learning path, Conversion Rate Optimization with Shopify, co-created with the Shopify Growth Services team. Ideal for those looking to learn and directly apply the process of data-driven conversion optimization and testing to an online store.

Discover a guided roadmap and DIY toolkit from our experts who deeply understand commerce, data and best practices for Shopify stores.

Explore key reports to reference in Shopify and Google Analytics, a prioritization framework and roadmap, CRO analysis and landing page optimization checklists, how to create hypotheses and implement A/B testing as well as personalized landing pages. All these tools will empower you to make informed decisions on where to focus your efforts in improving your online store experience.

Highlights

Co-created by Shopify Academy and the Shopify Growth Services team, for $299 you’ll gain access to courses that cover the following topics:

CRO overview and best practices

• Identify conversion funnel stages and key elements in a visitor's journey through an online store
• Understand conversion opportunities across different Shopify page types including the homepage, collection pages, and product pages
• Conduct a CRO audit to enhance customer experience

 

Analysis and optimization

• Define the most impactful metrics, dimensions, and analytical methods for CRO, plus the essential reports used in effective CRO analyses
• Analyze site visitor behavior using data from Shopify Analytics and Google Analytics
• Identify and prioritize areas for improvement based on data-driven insights
• Create and implement plans to achieve better conversion rates including constructing actionable CRO roadmaps 

 

Implementation and testing

• Develop CRO testing hypotheses tailored to your specific store goals
• Conduct A/B tests using a structured and proven methodology
• Translate your CRO testing hypotheses into actionable implementation plans

 

Targeting and personalization

• Design and implement customized landing pages that align with the specific needs and behaviors of your target audience
• Develop and apply a strategic personalization plan that leverages data insights to enhance your Shopify landing pages
• Understand the direct benefits of personalized shopping experiences and how they contribute to improved conversion rates

Get started today 

Visit Shopify Academy today to review the learning path details and purchase to get started.