Introducing Five New Free Online Store 2.0 Themes!

Introducing Five New Free Online Store 2.0 Themes!

Shopify Staff (Retired)
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Online Store 2.0 finally gives you the flexibility to build your store exactly the way you want, with more options to customize and extend than ever before. Easy-to-use templates and fully customizable layouts make it easier to achieve the desired look and feel of your store, while meta fields allow you to showcase store information important to you—without having to touch any code.


Today, we’re introducing a suite of new Online Store 2.0 themes that help you get started more quickly. Equipped with pre-configurations to support industry trends, including apparel, health and beauty, home and garden and food and beverage, find a theme that matches your unique brand and showcases your products.  


With Shopify’s new theme settings anyone can create easier buyer experiences and branding that stands out from the crowd, for free, using new styling options and new sections.


Our five new themes are Crave, Sense, Craft, Taste & Studio. Dawn, our is our first existing Online Store 2.0 theme, was released in June 2021. Let's take a closer look.


Crave (Food and Beverage)



  • This theme gives buyers the sense of being in a pop-up store, experiencing products that jump off the page and scream “buy me before I’m gone!” Here you can be vibrant and playful—crank up the fun with bold colors and distinct shadows that demand attention from buyers while showcasing the personality of your brand.
  • Meet your buyers wherever they are with mobile-optimized layouts and dynamic checkout options. By default, you’ll get sections and blocks for ingredients, instructions and recipes, and a cart drawer that allows buyers to review the products they have added before entering the checkout. 


Sense (Health and Beauty)



  • You believe in the power of establishing trust with your customers, and here you can create an experience that makes them feel understood and cared for. Energize your brand with a fresh color palette and soft gradients set against curved elements that gently guide buyers through your store.
  • Establish trust with customers through testimonials, videos, and comprehensive product descriptions.  By default, you’ll get sections and blocks for product ratings, ingredients lists, color swatch variant pickers and ‘how to use’ instructions. Cross selling blocks, which pair well with cross selling arrays, are designed to help you showcase accompanying products. 


Craft (Home and Decor)



  • This theme evokes a brand’s craftsmanship. You have an honest and authentic maker story and a product that deserves to be recognized for its quality. This theme has a subtle yet refined design that includes generous spacing and elegant typography to make your content shine.
  • Showcase your brand and what it stands for with sections and templates designed for rich and compelling narratives. By default, you’ll get sections and blocks for color swatch variant pickers, dimensions, materials and care instructions, and a drop down menu type to help buyers navigate multiple subcategories.  


Dawn (Apparel)


  • This theme gets straight to it with chic and minimalist styles that let your products do the talking. Your products take center stage through large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters. If you run your business with unapologetic confidence and know a stand-out product is the best marketing tool you have, then this theme is for you.
  • By default, you’ll get sections and blocks for large media to help your customers see what products look like and get a sense for how they feel. Image galleries and collapsible tabs support secondary information like materials, size charts and care instructions. Cross selling blocks, which pair well with cross selling arrays, are designed to help you showcase accompanying products.  


Taste (Food and Beverage) 



  • Taste is a spacious theme that catches your eye with bold headlines, thin strokes, industrial fonts and high contrast color palette. This is a great theme for merchants with bold packaging and unique value props like a focus on sustainability, as there are loads of storytelling elements. The products' sections support larger product cards, specialty product highlights, and bespoke FAQs to help buyers make an informed decision. 


Studio (Art)



  • If you’re selling art or art reproductions, or if you create art yourself, you might be interested in a free stylish and colorful theme that puts special attention on artists. Studio lets you showcase your curations with stylish typography and colorful accents that frame your products and collections. You can help your buyers find something unique and original using the collection based navigation, creator filters, featured collections for galleries and new arrivals, and artist profiles.


As always, we welcome your feedback! If you have any questions, comments, or concerns, please don’t hesitate to contact Shopify Support. Our Support teams will be happy to help. 


>> Explore themes <<


Trevor | Community Moderator @ Shopify
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