Over the past 8 months, Shopify has been investing in our segmentation tools for businesses. Now you can segment customers by email behavior, product tags, and predicted lifetime value scoring.
Brands are already seeing incredible results. Check out how Peppermint Products used segmentation to find their niche product and niche customers, helping them survive the pandemic and supply chain crisis.
You can also check out some practical steps to get started with this how-to segment video by The Ecom Bull.
Jacqui | Community Moderator @ Shopify - Out of office, returning February 21st - Was my reply helpful? Click Like to let me know! - Was your question answered? Mark it as an Accepted Solution - To learn more visit the Shopify Help Center or the Shopify Blog