Put the customer data you gather during the holiday season to work.

[Jacqui]

Over the past 8 months, Shopify has been investing in our segmentation tools for businesses. Now you can segment customers by email behavior, product tags, and predicted lifetime value scoring.

Brands are already seeing incredible results. Check out how Peppermint Products used segmentation to find their niche product and niche customers, helping them survive the pandemic and supply chain crisis.

You can also check out some practical steps to get started with this how-to segment video by The Ecom Bull.