# BFCM 2026 **URL:** https://community.shopify.com/c/bfcm/302.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [Do you fulfill orders one at a time, or all at once?](https://community.shopify.com/t/do-you-fulfill-orders-one-at-a-time-or-all-at-once/690345)
**Author:** [@ryansult](https://community.shopify.com/u/ryansult)\ **Replies:** 7\ **Last updated:** [October 7, 2026, 2:58pm UTC](https://community.shopify.com/t/do-you-fulfill-orders-one-at-a-time-or-all-at-once/690345 "2026-10-07T14:58:32Z")
I work on the shipping and fulfillment product team at Shopify. Curious how people actually split on this. Some merchants fulfill continuously, an order lands and it goes out the same hour. Others let them stack up and … --- ## [Prepare For Black Friday & Christmas](https://community.shopify.com/t/prepare-for-black-friday-christmas/669397)
**Author:** [@EmmanuelFlossie](https://community.shopify.com/u/EmmanuelFlossie)\ **Replies:** 9\ **Last updated:** [October 11, 2026, 8:18pm UTC](https://community.shopify.com/t/prepare-for-black-friday-christmas/669397 "2026-10-11T20:18:24Z")
Black Friday & Christmas are just around the corner, and they’re the biggest traffic drivers of the year for Google Shopping. But we need to prep early to maximize results. Feed fixes and adding promotions both need lead… --- ## [About the BFCM 2026 category](https://community.shopify.com/t/about-the-bfcm-2026-category/556313)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 0\ **Last updated:** [August 12, 2025, 1:17pm UTC](https://community.shopify.com/t/about-the-bfcm-2026-category/556313 "2025-08-12T13:17:42Z")
Join the BFCM hub for idea-sharing, troubleshooting, and networking with peers who know what works during peak season. Share wins, ask questions, and collaborate. Please adhere to the Community Guidelines. --- ## [What's the ONE thing that broke in your store last BFCM?](https://community.shopify.com/t/whats-the-one-thing-that-broke-in-your-store-last-bfcm/684511)
**Author:** [@masongreeshine](https://community.shopify.com/u/masongreeshine)\ **Replies:** 31\ **Last updated:** [October 9, 2026, 5:09pm UTC](https://community.shopify.com/t/whats-the-one-thing-that-broke-in-your-store-last-bfcm/684511 "2026-10-09T17:09:42Z")
Last year, a lot of stores got hit by the same things: overselling when a product went viral, abandoned cart emails not firing, checkout slowing down under traffic, or support tickets piling up. With BFCM 2026 about 10 … --- ## [Raising our discount from 10% to 20% actually dropped our signup rate](https://community.shopify.com/t/raising-our-discount-from-10-to-20-actually-dropped-our-signup-rate/689606)
**Author:** [@Taras\_claspo](https://community.shopify.com/u/Taras_claspo)\ **Replies:** 7\ **Last updated:** [October 9, 2026, 10:30am UTC](https://community.shopify.com/t/raising-our-discount-from-10-to-20-actually-dropped-our-signup-rate/689606 "2026-10-09T10:30:30Z")
This one messed with my head, so I want to run it past people who’ve actually tested discount depth. We compared signup conversion across a few offers expecting the obvious outcome, that a bigger discount pulls in more … --- ## [During BFCM, is it the support bill or the AI's accuracy that breaks first?](https://community.shopify.com/t/during-bfcm-is-it-the-support-bill-or-the-ais-accuracy-that-breaks-first/686854)
**Author:** [@VarunKumar01](https://community.shopify.com/u/VarunKumar01)\ **Replies:** 4\ **Last updated:** [October 9, 2026, 3:36am UTC](https://community.shopify.com/t/during-bfcm-is-it-the-support-bill-or-the-ais-accuracy-that-breaks-first/686854 "2026-10-09T03:36:19Z")
With BFCM about 9 weeks out, most prep threads focus on inventory, checkout, and discounts. Support setups don’t get talked about as much, but they get hit just as hard, in two different ways that don’t usually get separ… --- ## [South African Shopify merchants: How are you preparing for BFCM 2026?](https://community.shopify.com/t/south-african-shopify-merchants-how-are-you-preparing-for-bfcm-2026/690297)
**Author:** [@Rishita\_Easycomm](https://community.shopify.com/u/Rishita_Easycomm)\ **Replies:** 4\ **Last updated:** [October 9, 2026, 10:31am UTC](https://community.shopify.com/t/south-african-shopify-merchants-how-are-you-preparing-for-bfcm-2026/690297 "2026-10-09T10:31:15Z")
As a Shopify subscription app provider, we’re curious about how merchants are preparing for Black Friday and Cyber Monday this year. For stores selling products customers regularly reorder, such as supplements, skincare… --- ## [What's your 'set it and forget it' BFCM automation? Trying to steal good ideas before November](https://community.shopify.com/t/whats-your-set-it-and-forget-it-bfcm-automation-trying-to-steal-good-ideas-before-november/687226)
**Author:** [@masongreeshine](https://community.shopify.com/u/masongreeshine)\ **Replies:** 11\ **Last updated:** [October 3, 2026, 10:52am UTC](https://community.shopify.com/t/whats-your-set-it-and-forget-it-bfcm-automation-trying-to-steal-good-ideas-before-november/687226 "2026-10-03T10:52:53Z")
Every year I hear about the automations people set up before BFCM and then forget about because they work. Trying to build my list before November. What’s the one automation that saved you the most time or stress last B… --- ## [Upsells or discounts — what works better for you?](https://community.shopify.com/t/upsells-or-discounts-what-works-better-for-you/569009)
**Author:** [@merakicommerce](https://community.shopify.com/u/merakicommerce)\ **Replies:** 30\ **Last updated:** [September 30, 2026, 1:37am UTC](https://community.shopify.com/t/upsells-or-discounts-what-works-better-for-you/569009 "2026-09-30T01:37:11Z")
Some stores boost revenue with upsells and bundles. Others go heavy on discounts. Which approach has worked best for your customers? --- ## [Before you set BFCM discounts, check where your break-even actually sits](https://community.shopify.com/t/before-you-set-bfcm-discounts-check-where-your-break-even-actually-sits/675541)
**Author:** [@Denyslg](https://community.shopify.com/u/Denyslg)\ **Replies:** 12\ **Last updated:** [September 29, 2026, 1:43pm UTC](https://community.shopify.com/t/before-you-set-bfcm-discounts-check-where-your-break-even-actually-sits/675541 "2026-09-29T13:43:08Z")
Quick math that saves stores real money every November. Take one product: price $40, cost $23. Margin is $17, so 42.5% off is break-even. A 25% site-wide sale leaves $7 per unit, before shipping, fees and returns eat in… --- ## [Ready for BFCM 2026?](https://community.shopify.com/t/ready-for-bfcm-2026/671951)
**Author:** [@autumn3501](https://community.shopify.com/u/autumn3501)\ **Replies:** 12\ **Last updated:** [September 22, 2026, 9:42am UTC](https://community.shopify.com/t/ready-for-bfcm-2026/671951 "2026-09-22T09:42:37Z")
Is anyone else already stressing over BFCM 2026? :sweat\_smile: Let’s start a thread: drop your go-to tips, lifesavers, or tools to survive the madness this year. I’m all ears! --- ## [Shopify merchants running subscriptions: How are you planning your BFCM offer?](https://community.shopify.com/t/shopify-merchants-running-subscriptions-how-are-you-planning-your-bfcm-offer/682791)
**Author:** [@Rishita\_Easycomm](https://community.shopify.com/u/Rishita_Easycomm)\ **Replies:** 6\ **Last updated:** [September 22, 2026, 9:41am UTC](https://community.shopify.com/t/shopify-merchants-running-subscriptions-how-are-you-planning-your-bfcm-offer/682791 "2026-09-22T09:41:34Z")
I’ve been thinking about BFCM offers for subscription-based products, and I’m curious what other merchants are planning. Would you rather offer: 20–30% off the first subscription order A free gift when someone subscri… --- ## [Scheduling BFCM price changes in Shopify: 3 ways, and how each one gets prices back](https://community.shopify.com/t/scheduling-bfcm-price-changes-in-shopify-3-ways-and-how-each-one-gets-prices-back/684443)
**Author:** [@zhouhua1998071](https://community.shopify.com/u/zhouhua1998071)\ **Replies:** 1\ **Last updated:** [October 6, 2026, 6:36am UTC](https://community.shopify.com/t/scheduling-bfcm-price-changes-in-shopify-3-ways-and-how-each-one-gets-prices-back/684443 "2026-10-06T06:36:57Z")
Every year someone posts on the Monday after Cyber Monday that half their catalog is still on sale. Here is what I know about the options, including the downsides. 1. Automatic discount (built in, free) Set the start a… --- ## [What does your support bill actually do in November vs a normal month?](https://community.shopify.com/t/what-does-your-support-bill-actually-do-in-november-vs-a-normal-month/679796)
**Author:** [@VarunKumar01](https://community.shopify.com/u/VarunKumar01)\ **Replies:** 1\ **Last updated:** [September 15, 2026, 10:37am UTC](https://community.shopify.com/t/what-does-your-support-bill-actually-do-in-november-vs-a-normal-month/679796 "2026-09-15T10:37:39Z")
The scary part of BFCM usually isn’t the traffic, most stores plan for that. It’s opening the December invoice and seeing a number nobody budgeted for, because the bill quietly runs on a different formula than the rest o… --- ## [BFCM - Shopify Catalog ranking](https://community.shopify.com/t/bfcm-shopify-catalog-ranking/668206)
**Author:** [@Tukied](https://community.shopify.com/u/Tukied)\ **Replies:** 5\ **Last updated:** [August 30, 2026, 9:34pm UTC](https://community.shopify.com/t/bfcm-shopify-catalog-ranking/668206 "2026-08-30T21:34:46Z")
Agentic channel orders are growing steady in past months and we expect that during BFCM is will drive meaningful growth. In the Agentic sales channel on Shopify admin you can run queries and see if your products are ran… --- ## [Need to get my domain website traffic sent to Shopify. It is doing the reverse now](https://community.shopify.com/t/need-to-get-my-domain-website-traffic-sent-to-shopify-it-is-doing-the-reverse-now/567727)
**Author:** [@user1665](https://community.shopify.com/u/user1665)\ **Replies:** 6\ **Last updated:** [May 25, 2026, 3:52pm UTC](https://community.shopify.com/t/need-to-get-my-domain-website-traffic-sent-to-shopify-it-is-doing-the-reverse-now/567727 "2026-05-25T15:52:20Z")
I am trying to set up my new small business website. I have a domain name already. That is from square space. I was trying to divert all my traffic that goes to that page to my Spotify page. Instead after following the d… --- ## [BFCM Guide 2025: Metrics to Keep Your BFCM Campaigns on Track](https://community.shopify.com/t/bfcm-guide-2025-metrics-to-keep-your-bfcm-campaigns-on-track/573429)
**Author:** [@Quan-TrueProfit](https://community.shopify.com/u/Quan-TrueProfit)\ **Replies:** 4\ **Last updated:** [March 25, 2026, 7:02pm UTC](https://community.shopify.com/t/bfcm-guide-2025-metrics-to-keep-your-bfcm-campaigns-on-track/573429 "2026-03-25T19:02:32Z")
We’ve worked with thousands of Shopify merchants through past BFCM seasons — and one thing is clear: the stores that come out on top aren’t the ones offering the biggest discounts, but the ones that monitor their results… --- ## [Native advertising](https://community.shopify.com/t/native-advertising/567262)
**Author:** [@CyrusBr](https://community.shopify.com/u/CyrusBr)\ **Replies:** 5\ **Last updated:** [March 25, 2026, 5:26pm UTC](https://community.shopify.com/t/native-advertising/567262 "2026-03-25T17:26:01Z")
Hi We wish to run native ads for BFCM. Though there is some commentary on Reddit and other platforms that they are ineffective does anyone know if Outbrain or Taboola are useful for Shopify stores in home fragrance busi… --- ## [BFCM 2025 Checklist: How to Scale Sales and Keep Operations Sane](https://community.shopify.com/t/bfcm-2025-checklist-how-to-scale-sales-and-keep-operations-sane/576179)
**Author:** [@webgility\_hq](https://community.shopify.com/u/webgility_hq)\ **Replies:** 8\ **Last updated:** [January 5, 2026, 12:55pm UTC](https://community.shopify.com/t/bfcm-2025-checklist-how-to-scale-sales-and-keep-operations-sane/576179 "2026-01-05T12:55:19Z")
BFCM (Black Friday & Cyber Monday) is no longer just a big weekend for a lot of Shopify brands, it’s the few days that decide how the entire year looks. In 2025, Black Friday falls on November 28 and Cyber Monday on Dec… --- ## [Question of the Week: Which books, podcasts, or courses made the biggest impact on your business?](https://community.shopify.com/t/question-of-the-week-which-books-podcasts-or-courses-made-the-biggest-impact-on-your-business/376435)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 18\ **Last updated:** [December 28, 2025, 4:14pm UTC](https://community.shopify.com/t/question-of-the-week-which-books-podcasts-or-courses-made-the-biggest-impact-on-your-business/376435 "2025-12-28T16:14:31Z")
Hey there, Community! As many of us are kicking off the bustling BFCM sale this week, let’s celebrate the knowledge nuggets that got us this far :rocket: Which books, podcasts, or courses made the biggest impact on you… --- ## [Which channels and systems must be connected natively for true two-way, real-time sync before the BFCM?](https://community.shopify.com/t/which-channels-and-systems-must-be-connected-natively-for-true-two-way-real-time-sync-before-the-bfcm/568341)
**Author:** [@webgility\_hq](https://community.shopify.com/u/webgility_hq)\ **Replies:** 9\ **Last updated:** [December 15, 2025, 8:30am UTC](https://community.shopify.com/t/which-channels-and-systems-must-be-connected-natively-for-true-two-way-real-time-sync-before-the-bfcm/568341 "2025-12-15T08:30:14Z")
For those who’ve gone through this before: Which integrations need to be set up for two-way, real-time sync to avoid inventory errors, overselling, or fulfillment delays? --- ## [Pricing Strategy Lessons from BFCM Campaigns That Actually Worked](https://community.shopify.com/t/pricing-strategy-lessons-from-bfcm-campaigns-that-actually-worked/575338)
**Author:** [@Mike\_Aperitive](https://community.shopify.com/u/Mike_Aperitive)\ **Replies:** 2\ **Last updated:** [December 4, 2025, 11:49pm UTC](https://community.shopify.com/t/pricing-strategy-lessons-from-bfcm-campaigns-that-actually-worked/575338 "2025-12-04T23:49:05Z")
Every BFCM, some stores run smooth campaigns with consistent pricing and clear communication across all markets. Others rush last-minute edits and end up with mismatched discounts, duplicate products, or confused interna… --- ## [Returns Surge 3x After Black Friday. Here’s How Smart Brands Protect Their Profit](https://community.shopify.com/t/returns-surge-3x-after-black-friday-here-s-how-smart-brands-protect-their-profit/577401)
**Author:** [@Channelwill](https://community.shopify.com/u/Channelwill)\ **Replies:** 1\ **Last updated:** [September 16, 2026, 9:26am UTC](https://community.shopify.com/t/returns-surge-3x-after-black-friday-here-s-how-smart-brands-protect-their-profit/577401 "2026-09-16T09:26:53Z")
The sales spike is intoxicating. Screens flash green. Charts move up. Everyone calls it a successful BFCM. Then a week passes. Then two. And suddenly, the “success” starts to leak. Return requests triple during th… --- ## [Run ads this BFCM](https://community.shopify.com/t/run-ads-this-bfcm/575150)
**Author:** [@Alex\_52\_1](https://community.shopify.com/u/Alex_52_1)\ **Replies:** 7\ **Last updated:** [November 25, 2025, 2:05pm UTC](https://community.shopify.com/t/run-ads-this-bfcm/575150 "2025-11-25T14:05:40Z")
Hi everyone, I am trying to scale facebook ads this BFCM but i afraid to burning through my money. what do u think to scale fb ads effective at bfcm? --- ## [How to Boost Your Dropshipping Sales for BFCM](https://community.shopify.com/t/how-to-boost-your-dropshipping-sales-for-bfcm/573439)
**Author:** [@TracyAtZopi](https://community.shopify.com/u/TracyAtZopi)\ **Replies:** 5\ **Last updated:** [November 19, 2025, 6:48am UTC](https://community.shopify.com/t/how-to-boost-your-dropshipping-sales-for-bfcm/573439 "2025-11-19T06:48:04Z")
BFCM is the short form for Black Friday and Cyber Monday. Traditionally, Black Friday annually falls on the first Friday after Thanksgiving, and the next Monday after that is considered Cyber Monday (This year 2025, BFCM… --- ## [BFCM Guide 2025: How to Actually Make a Profit](https://community.shopify.com/t/bfcm-guide-2025-how-to-actually-make-a-profit/570689)
**Author:** [@Quan-TrueProfit](https://community.shopify.com/u/Quan-TrueProfit)\ **Replies:** 4\ **Last updated:** [November 18, 2025, 10:39am UTC](https://community.shopify.com/t/bfcm-guide-2025-how-to-actually-make-a-profit/570689 "2025-11-18T10:39:22Z")
Everyone talks about record-breaking revenue during Black Friday & Cyber Monday. But let’s be honest — high revenue means nothing if your profit disappears in ad spend, fees, and discounts. Here’s how to make the 2025 … --- ## [Your Black Friday 2025 SEO & Speed Checklist 👌](https://community.shopify.com/t/your-black-friday-2025-seo-speed-checklist/571770)
**Author:** [@Tapita-support2](https://community.shopify.com/u/Tapita-support2)\ **Replies:** 3\ **Last updated:** [November 18, 2025, 10:06am UTC](https://community.shopify.com/t/your-black-friday-2025-seo-speed-checklist/571770 "2025-11-18T10:06:05Z")
Black Friday Cyber Monday is just weeks away — and the stores that win aren’t the ones with the biggest discounts, but the ones that prepared early. If Google can’t find, crawl, or rank your promotional pages, your ads … --- ## [Need my domain traffic to be sent automatically to Shopify sight, the opposite is happening now after I fiddled with the DNS servers. Help!](https://community.shopify.com/t/need-my-domain-traffic-to-be-sent-automatically-to-shopify-sight-the-opposite-is-happening-now-after-i-fiddled-with-the-dns-servers-help/567728)
**Author:** [@user1665](https://community.shopify.com/u/user1665)\ **Replies:** 2\ **Last updated:** [November 17, 2025, 4:22am UTC](https://community.shopify.com/t/need-my-domain-traffic-to-be-sent-automatically-to-shopify-sight-the-opposite-is-happening-now-after-i-fiddled-with-the-dns-servers-help/567728 "2025-11-17T04:22:35Z")
All of my small business traffic to my domain sight should be going to my Shopify website. However the opposite is now happening (Shopify being sent to domain) and when I type in my domain name I am not sent to Shopify w… --- ## [BFCM timeline: a dropshipping how-to for the holiday sales](https://community.shopify.com/t/bfcm-timeline-a-dropshipping-how-to-for-the-holiday-sales/570253)
**Author:** [@TracyAtZopi](https://community.shopify.com/u/TracyAtZopi)\ **Replies:** 9\ **Last updated:** [November 10, 2025, 4:00pm UTC](https://community.shopify.com/t/bfcm-timeline-a-dropshipping-how-to-for-the-holiday-sales/570253 "2025-11-10T16:00:49Z")
Hey everyone :waving\_hand: BFCM is right around the corner, and for dropshippers, it’s one of the biggest chances to boost sales - but also one of the easiest times to get overwhelmed. The trick is to start early and fo… --- ## [How To Win BFCM Without Killing Your Margins?](https://community.shopify.com/t/how-to-win-bfcm-without-killing-your-margins/573974)
**Author:** [@Ellie-BOGOS](https://community.shopify.com/u/Ellie-BOGOS)\ **Replies:** 4\ **Last updated:** [November 7, 2025, 2:55am UTC](https://community.shopify.com/t/how-to-win-bfcm-without-killing-your-margins/573974 "2025-11-07T02:55:10Z")
Every year, BFCM advice sounds the same: slash prices, run ads, repeat. However, after helping thousands of Shopify brands run BFCM campaigns for nearly a decade, I’ve learned that competitive pricing intelligence outpe… [Next page](https://community.shopify.com/c/bfcm/302.md?page=1)