Expert insights on conversion rate optimization (CRO) from Shopify Academy & Growth Services team

[Shopify]

Learn how to increase conversion rates in every stage of the customer journey by enrolling in Shopify Academy’s learning path, Conversion Rate Optimization with Shopify, co-created with the Shopify Growth Services team. Ideal for those looking to learn and directly apply the process of data-driven conversion optimization and testing to an online store.

Discover a guided roadmap and DIY toolkit from our experts who deeply understand commerce, data and best practices for Shopify stores.

Explore key reports to reference in Shopify and Google Analytics, a prioritization framework and roadmap, CRO analysis and landing page optimization checklists, how to create hypotheses and implement A/B testing as well as personalized landing pages. All these tools will empower you to make informed decisions on where to focus your efforts in improving your online store experience.

 

Highlights

Co-created by Shopify Academy and the Shopify Growth Services team, for $299 you’ll gain access to courses that cover the following topics:

CRO overview and best practices

• Identify conversion funnel stages and key elements in a visitor's journey through an online store
• Understand conversion opportunities across different Shopify page types including the homepage, collection pages, and product pages
• Conduct a CRO audit to enhance customer experience

 

Analysis and optimization

• Define the most impactful metrics, dimensions, and analytical methods for CRO, plus the essential reports used in effective CRO analyses
• Analyze site visitor behavior using data from Shopify Analytics and Google Analytics
• Identify and prioritize areas for improvement based on data-driven insights
• Create and implement plans to achieve better conversion rates including constructing actionable CRO roadmaps 

 

Implementation and testing

• Develop CRO testing hypotheses tailored to your specific store goals
• Conduct A/B tests using a structured and proven methodology
• Translate your CRO testing hypotheses into actionable implementation plans

 

Targeting and personalization

• Design and implement customized landing pages that align with the specific needs and behaviors of your target audience
• Develop and apply a strategic personalization plan that leverages data insights to enhance your Shopify landing pages
• Understand the direct benefits of personalized shopping experiences and how they contribute to improved conversion rates

Get started today 

Visit Shopify Academy today to review the learning path details and purchase to get started.

[Bitlifemod123]

Dear Shopify Community Manager,

Thank you for sharing the details about the learning path of Shopify Academy's Conversion Rate Optimization (CRO). As a website owner, I'm keen to enhance user engagement and conversion rates.

The course's focus on data-driven optimization, A/B testing, and personalized landing pages aligns with my objectives to improve user acquisition and retention. Implementing CRO strategies can significantly boost app downloads and encourage in-app interactions, all while maintaining or reducing user acquisition cost

[SKH-FreshAura]

Interest your video👌

[Offeropt]

Hi Shopify Community Manager,

Great article on CRO strategies! One area that could add value in future content is real-time purchase optimization—an approach that some high-growth merchants are using to increase AOV and reduce cart abandonment.

Beyond traditional segmentation and static discounting, some retailers have tested strategies like:

• Hesitancy detection, where discounts or incentives adjust based on cart behavior (e.g., time on page, repeat visits, modifications).
• Behavior-based personalization, dynamically adjusting discount strategies based on customer history and engagement rather than static rules.
• A/B testing for incentive effectiveness, measuring which discount structures drive conversions while balancing margin protection.

We’ve seen that retailers implementing real-time optimization—whether through custom development or third-party tools—often report AOV uplifts ranging from 20% to over 140% compared to static discounting models, and we would be interested to hear what Shopify merchants in general have experienced using any of these approaches.

Since Shopify works with a broad range of merchants, we'd love to hear if you've seen additional insights from retailers using dynamic segmentation or real-time discounting at checkout, and how they accomplished it.

Looking forward to insights from you guys and the community!

Best, 

OfferOpt

[alferezlorieann]

Thanks for sharing this! It's really helpful to see a clear, step-by-step approach to improving conversion rates. Having guidance on what to look for, how to test changes, and ways to use data makes the whole process easier to understand. Appreciate the effort that went into putting this together!

[Carisfeelgood]

Thank you for seeing my effort...I have worked on this for weeks pulling
out my hair & spitting & cussing.
It's coming together slowly...Lord knows I'm trying real hard to get a
piece of that pie...lol.
Thank you it meas a lot..Have a great day.