Creating a Shopify Store: The Importance Of Choosing The Right Theme

Skye
Shopify Staff

Skye_0-1685651890195.png

 

As a business owner, have you ever wondered when your customer's first impression of your store is made? It's the first time they click on your store link. 

 

Let me tell you, that first impression can make or break a sale. Consider your own online shopping - what kind of visual experience makes you trust a brand and want to buy from them?

 

According to information collected by Forces from Microsoft, adults can only focus for eight seconds. That's down from 12 seconds in 2000! Thus, it's crucial to provide a convenient and high-quality browsing experience to your potential customers in that short period.

 

Starting a store can be overwhelming with so many things to consider, such as taxation, delivery, inventory, and marketing. That's why I recommend starting with the official Shopify Theme Store. If you're on a budget, or just testing the waters, then one of Shopify’s free themes will be a great fit for your business. Otherwise, we have a variety of paid themes designed by our trusted third-party theme developers if you're looking for specific features and design

 

The official Shopify theme store offers over 100 high-standard themes, each with some great benefits. 

 

For example, they have complete built-in functions like country/region and language selection, newsletter forms, and product recommendations. They’re also optimized for online sales with fast loading, mobile responsive layouts, drop-down menus, dynamic checkout buttons, and more.

 

Plus, you get long-term support guaranteed with free updates. It’s also worth noting that Shopify’s Themes Team can provide 60 minutes of design services for each paid store using one of Shopify’s free themes. This includes adding specific functionality to your templates, such as changing the placement of "sold out" and "sale" badges to help your store generate sales.

 

Skye_1-1685651890199.png

 

Finding the right template is half the battle. In the theme store, you can view themes by price, industry, and feature, and even sort them by price. 

 

When you find a template you like, I suggest clicking ‘Use Template’ or ‘View Demo Store’ first, and checking out the features at the bottom of the template page. Choosing a suitable template that fits your business needs and brand image will make your store decoration process more effective.

 

If you need some inspiration for your store design, check out some of these blogs:

 

Shopify Store Example

25 Best Ecommerce Website Designs To Stand Out

 

If you're a new merchant, don't worry! I've got you covered with the master checklist for launching a new Shopify store from the official Shopify Help Center.

 

So, which theme from the Shopify theme store do you like the most? Do you think certain theme features are crucial to your store's sales? Share your thoughts and communicate with other store owners!

 

1 Comment
Promotion image (Anonymous)
Authors