Get ready for peak holiday selling season 2024

[Jacqui]

By investing 30 minutes of your time, you can unlock the potential for increased sales, customer engagement, and overall success this holiday season. Let’s make this peak season one for the books!

It's time for merchants and partners to shift gears and prepare for one of the most exciting—and crucial—times of the year: the peak holiday selling season. With Black Friday and Cyber Monday (BFCM) around the corner, now is the perfect moment to equip yourself with the knowledge and strategies that will make this holiday season a success. That's where Shopify Academy’s comprehensive new course comes in: Planning for Peak Season 2024.

Why This Course Matters

The holiday or peak season is a golden opportunity for businesses to capitalize on increased consumer spending. Last year, Shopify merchants achieved a staggering $9.3 billion in sales during the BFCM weekend alone—a 24% increase from the previous year. This course is designed to help you navigate the complexities of peak season selling, ensuring you’re not just prepared, but poised for success.

What You’ll Learn

In approximately 30 minutes, this course will arm you with actionable insights and expert advice to help you:

1. Identify key trends for 2024: Stay ahead of the curve by understanding what’s shaping consumer behavior and shopping patterns this year
2. Craft a unique operational strategy: Tailor your approach to meet the needs of your business and customers during peak season
3. Develop engaging promotional strategies: Discover effective ways to attract and retain customers, ensuring your promotions (or the choice not to offer a discount) resonates and drive sales
4. Utilize Shopify tools: Learn how to leverage Shopify’s features to support your goals and streamline operations

Course Breakdown

Lesson #1: Navigating Peak Season

Prepare for the hustle and bustle of peak season. This lesson covers essential dates and strategies to help you capitalize on increased consumer demand from mid-October through New Year’s.

Lesson #2: Trends and Insights

Understand the shifting landscape of consumer behavior, including the impact of inflation, sustainability, and the rise of mobile shopping. Equip yourself with the knowledge to adapt your strategies accordingly.

Lesson #3: Operational Strategy

Create a solid operational plan that maximizes efficiency and minimizes disruptions. Learn how to set objectives, measure success, and communicate effectively with your team.

Lesson #4: Tried and True Promotional Strategies

Explore various promotional tactics, from discounting to non-discount strategies, that can help you stand out during the peak season. Discover how to engage customers while maintaining your brand values.

Lesson #5: Tips from Experts

Gain insights from Shopify industry experts who have successfully navigated the holiday rush. Their tips will provide you with a roadmap to maximize your sales potential.

Lesson #6: Wrapping Up and Next Steps

Reflect on what you’ve learned and explore additional resources to further enhance your holiday strategy.

Why Start Now?

The earlier you start preparing, the better positioned you’ll be to take advantage of the holiday season. This course not only provides valuable insights but also encourages proactive planning, ensuring you’re ready to meet the demands of the season head-on.

Whether you’re a seasoned merchant, Shopify Partner, or just starting, this course is tailored to help you succeed.

Ready to get started? Register in the course today of Shopify Academy and take the steps toward a successful 2024 peak holiday season.