How To Gain Customer Trust With Your Store’s Footer

Skye
Shopify Staff

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In the current ecommerce landscape, customers are becoming more discerning before making a purchase. They want to know who offers the best products for the best price, if they can easily find the website, who is behind the venture, and if they can trust the business to deliver on time. In this blog post, we will explore how you can use the footer of your webshop to gain customer trust and stay ahead of the competition.

 

Why is the footer important?

 

After successfully launching a webshop, your main goal as an entrepreneur is to generate as much traffic as possible. Once you start seeing a significant number of sessions on your webshop, it becomes crucial to gain the trust of these potential customers. 

 

While product descriptions, mission statements, and the overall shopping experience are important factors, the footer of your store often gets overlooked. It plays a significant role in converting potential customers into actual buyers and gaining their trust. So, what should you include in your footer to achieve this? Let's find out!

 

Shop Policies

 

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First and foremost, a well-defined shopping policy is essential. Customers want to know the return policy and guarantees you provide for your products. This contributes to a worry-free purchasing experience. 

 

Displaying your store policies in the footer ensures that customers know exactly where they stand if they are not completely satisfied with their purchase. Shopify offers a helpful guide on adding a store policy to your footer. 

 

Contact Information

 

Unlike a physical store where customers can easily return products, online purchases lack this convenience. To gain customer trust, it is crucial to provide your contact information in the footer of your webshop. This includes:

 

  • Store address (if applicable)
  • Business email address
  • Telephone number
  • Contact page

 

These details let customers known they can reach out to you easily. 

 

Newsletter Subscription

 

Sending newsletters to potential customers is an excellent way to build trust. Interested customers who are not ready to make an immediate purchase often sign up for newsletters to stay updated on sales and new products. 

 

Your footer is the ideal location to invite customers to subscribe to your newsletter, as it adds authenticity to your business and helps foster a relationship. If you don’t already have a newsletter set up, we recommend checking out Shopify Email, our easy to use in house solution to providing email subscriptions. Also make sure to check out our helpful guide on adding a newsletter subscription.

 

Social Media Icons

 

Don't forget to include links to your social media accounts in the footer. Having active social media accounts contributes to consumer confidence.

 

Customers increasingly check businesses on social media to verify their legitimacy. By providing links to your socials, you show that you have a genuine following and legitimate posts. 

 

Be sure to stay active on these platforms by following social media marketing guide

 

Payment Methods

 

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It's essential to display the available payment methods in the footer of your webshop. This allows customers to quickly and easily see if their preferred payment method is accepted. 

 

This transparency builds customer trust and improves conversion rates. If you use Shopify Payments, all active payment methods will automatically appear as icons on your online store.

 

To wrap up

 

By incorporating these elements into your footer, you can create a webshop that appears reliable from top to bottom and generate more sales. Don't underestimate the power of your footer - leverage it to your advantage! Start implementing these strategies today and see the positive impact on your business.

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