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TikTok has rapidly emerged as a leading force in the social media landscape, rivaling platforms like Instagram, Facebook and Youtube. Since its inception by ByteDance in Beijing in 2016, TikTok has captivated a global audience, boasting 100 million users and a billion video views daily within just a year. Recognizing the vast potential, its creators launched it internationally in September 2017, which since skyrocketed to over 1 billion active monthly users.
TikTok is a mobile app that allows users to create, edit, and share videos up to 60 seconds long. Unlike YouTube's long-form videos, TikTok’s short clips can be enhanced with music, filters, speed adjustments, and original sounds, making it an engaging platform that quickly turns average users into stars.
With over a billion monthly active users, TikTok presents a significant market opportunity. Here are a few reasons why your business could benefit from this platform:
Like Instagram, TikTok utilizes hashtags to sort and showcase videos, making them a pivotal tool in gaining visibility. However, the strategic use of hashtags on TikTok goes beyond mere tagging; it involves understanding current trends and cultural moments and tying these into your content creatively.
Success Example: A fashion retailer could launch a #WinterWearChallenge during colder months, encouraging users to show off their winter outfits using specific products from their line. This not only promotes engagement but also showcases the products in a practical context.
The 'For You' page (FYP) is TikToks’s gateway to user engagement, offering a stream of videos curated by the algorithm based on user interaction, video information, and device settings. Dominating this space can dramatically enhance your visibility and follower count.
Tips for Landing on the FYP:
Despite its explosive growth, only a small fraction of U.S. brands have tapped into TikTok as a marketing tool, representing a significant opportunity for those willing to dive in early. TikTok's unique culture and format require a distinct approach to content creation and advertising.
Effective TikTok Marketing Strategies:
Looking for more? Well then come back next week where we'll dive into how you can increase your reach and engagement with TikTok Sounds!