Unleash the Power of a Custom Domain: Boost Your Shopify Store's Success

Shopify Staff




Shopify domains can serve as a gateway to your online business, it can shape how customers perceive your brand and interact with the store. You may find it difficult to establish your online presence without a custom domain as domains build trust and provide a sense of security while shopping online. By using a custom domain, you display ownership over your brand and enhance the trustworthiness of your business. 


The truth is - customers are more likely to engage with a website that has its own domain name versus the free .myshopify.com domain you get when you sign up for Shopify.


Shopify makes it easy to create and purchase custom domains from your Shopify dashboard. You can also view and manage all of your connected domains, including subdomains and third-party domains by navigating to Settings > Domains.

Creating a catchy domain name that reflects your business can be a challenge. Shopify’s domain name generator and suggestions can help find and check the availability of any domain name instantly. 


How to purchase a Shopify Domain


You can purchase a custom Shopify domain by completing the following steps.


  1. Login as the admin and navigate to your Settings.
  2. Select on the Domains section of the settings.
  3. Select Buy new domain.


The first domain that you purchase from Shopify will automatically configure to be the primary domain of the online store. If you already use a domain for your store, then the new domain will redirect to your primary domain unless changed. 





After selecting Buy new domain, you can enter the domain you want to buy and review the domain extensions and prices. Domains purchased through Shopify are registered for one year and can be renewed annually. Keep in mind that domain purchases are non-refundable.


Caution: After you buy a domain, you cannot make changes to the URL that you purchased so be extra careful with spelling when entering in the domain name!


On a Shopify store, you have the flexibility to add a maximum of 20 domains and subdomains. However, if you are using Shopify Plus, the limit is expanded up to 1,000 domains and subdomains. 


By having more than one domain name, it empowers online businesses to effectively manage and showcase their brand across a broad range of web addresses. 

Hot Tip: Don't let misspelled business names hinder your online success. Purchase domain names for common spelling variations to ensure your customers are redirected appropriately.


Note: It can take up to 48 hours for the domain to start working. If you experience any difficulties with purchasing or managing your Shopify domain, reach out to Shopify Support.


Benefits of Shopify Domains


Shopify simplifies managing and connecting domains to your Shopify store. This streamlines the process and ensures that your domain is connected successfully. 


It’s important to acknowledge that your online store’s domain and social media pages significantly impact the impression of your business, while also playing a key role in enhancing your store’s SEO (Search Engine Optimization). 


The longer you utilize a domain, search engines gain a deeper understanding of your website and can rank it better, thereby improving the visibility in search results. Moreover, maintaining consistent use of the same custom domain over time can foster a strong rapport with your customer base, promoting brand recognition and building trust. 


If you are using a Shopify-managed domain, you can add subdomains to your domain for free directly from your Shopify admin. You can use International domains to create region-specific URLs for every country or market you target. 


After purchasing a Shopify domain, you will be provided a free TSL/SSL certificate for your domain to display a secure connection on the online store. This can help build your customers’ trust by displaying a padlock icon beside the store’s URL to let your customers know their connection is secure.





Shopify domains also offer Email forwarding which allows you to direct an email that has been sent to one email address to another email address. 


For example - if you own the domain name ollies-apparal.com, then you can create the custom domain email address info123@ollies-apparal.com for your customers to contact and set the forwarding email address to your personal email account. 


You can set up an unlimited number of custom domain email addresses that forward to an email account hosted by a third-party. When customers send an email message to info123@ollies-apparal.com, the email is forwarded to your existing personal email account.


If you’re looking for a full email service, then you’ll need to rely on a third-party option as Shopify does not provide email hosting. Check out some of the popular options like GoDaddy, Zoho Mail and IONOS.


In conclusion, investing in a custom domain for your Shopify store is a crucial step in building a successful online business. It not only enhances your brand’s credibility but also improves customer trust, visibility in search results and provides additional features like email forwarding. Take advantage of Shopify’s domain management tools and start building your online presence today!


Stay tuned for our next article on transferring domains for even more insights and tips.

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