We Answered Your Questions to Help You Get the Most Out of Your Shopify <> Klaviyo Integration

Community Moderator
Community Moderator



Thank you to everyone who participated in our AMA with Klaviyo. It was great to see so many questions about the Klaviyo <> Shopify integration.

Special thank you to Chloe of Klaviyo and Megan for providing detailed answers to these questions and passing along valuable insights into the integration.

Let’s take a look at the questions that were asked and answered in the video reply. 


Q: I sell skincare products and want to create a workflow that sends an email to my existing customers. A reminder to stock up on the products they have purchased in the past. I would like the emails to populate those products. For example: " Are you running low on your [blank] cleanser? (shows a picture of the product they purchased before) buy today so you don't run out". I'm hoping I can find a way to do this. Any ideas?


A: This sounds like a replenishment flow would meet your goal. This kind of a flow can nurture customers at different points in their life cycles if you're selling products that your customers purchase repeatedly within a certain timeframe. This Klaviyo Community post provides a few more details. 


You might also consider creating a cross-sell flow. This kind of flow allows you to follow up with customers to try to cross-sell or upsell similar or related products after they make a purchase. would also encourage you to join our Health & Beauty Industry Group as well. In that group you’ll find others to bounce ideas off of. 


Q: @Willkaate asked, I want to collect subscriber emails through a Klaviyo pop up on my store but use a pdf download as bait to collect the emails. How do I do that using Klaviyo?


A: You can collect subscribers through a sign-up form and promote a downloadable resource. Basically you can put a URL to redirect subscribers after clicking the button. In the “After Submit” field select “Go to URL” and in the “Destination URL” put the URL of your e-Book or downloadable resource. This Klaviyo Community post provides more details about this topic. 


Q: Is it possible to see the UTM campaign name on Shopify Report?


A: Yes, you can see the UTM campaign name in Shopify’s “Sales Attributed to Marketing” report (filter marketing campaign > select UTM campaign name). 


Q: I tried to send a birthday email using flow, but there is no birthday in the trigger. I have birthday data using a Shopify metafield. Can I pass this birthday data to Klaviyo and use it in the flow? I would like to know how to add birthdays. Thank you in advance for your help.


A: You can pass birthday information via a custom tag and create a segment based on the tag or download birthdays from Shopify and upload the CSV to Klaviyo. 


Q: How often is data from Shopify updated in Klaviyo?


A: When new changes are made to your specified Klaviyo profiles (after any initial backfill), these will be reflected in Shopify within 30 minutes of a change being made in Klaviyo, though most changes should reflect within a minute.


Thanks again to all who participated in our third Community AMA of 2023. You can watch the video reply from Chloe and Megan on our Klaviyo AMA thread


Want to ask more questions about Klaviyo? Check out the Klaviyo Community

Make sure you subscribe to the Community AMAs board to stay informed of upcoming events. Hit reply below to share your topic requests for future AMAs.


Promotion image (Anonymous)