# Branding **URL:** https://community.shopify.com/c/branding/284.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [About the Branding category](https://community.shopify.com/t/about-the-branding-category/550116)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 4\ **Last updated:** [September 22, 2026, 7:39pm UTC](https://community.shopify.com/t/about-the-branding-category/550116 "2026-09-22T19:39:57Z")
Learn the art of storytelling, visual identity, and creating emotional connections. Build a brand that customers remember, trust, and choose. Please adhere to the Community Guidelines. --- ## [Wait, nobody wants free brand exposure? I genuinely can't believe it](https://community.shopify.com/t/wait-nobody-wants-free-brand-exposure-i-genuinely-cant-believe-it/692762)
**Author:** [@karanraval](https://community.shopify.com/u/karanraval)\ **Replies:** 6\ **Last updated:** [October 15, 2026, 10:14am UTC](https://community.shopify.com/t/wait-nobody-wants-free-brand-exposure-i-genuinely-cant-believe-it/692762 "2026-10-15T10:14:25Z")
I’m honestly scratching my head here. About a month ago, I asked for online store founders to feature on our platform. It’s totally free. No catch, no credit card, no “pay us $99 for the VIP package.” And the replies I … --- ## [How are you handling background variations for product visuals?](https://community.shopify.com/t/how-are-you-handling-background-variations-for-product-visuals/662066)
**Author:** [@designflex7](https://community.shopify.com/u/designflex7)\ **Replies:** 10\ **Last updated:** [October 1, 2026, 11:30am UTC](https://community.shopify.com/t/how-are-you-handling-background-variations-for-product-visuals/662066 "2026-10-01T11:30:52Z")
One thing I’ve been experimenting with lately is creating multiple background variations for the same product image. A clean white background works for product pages, but lifestyle backgrounds, seasonal settings, textur… --- ## [How should brands use UGC on product pages and social ads (rights, briefs, specs)?](https://community.shopify.com/t/how-should-brands-use-ugc-on-product-pages-and-social-ads-rights-briefs-specs/572315)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 8\ **Last updated:** [September 22, 2026, 8:20pm UTC](https://community.shopify.com/t/how-should-brands-use-ugc-on-product-pages-and-social-ads-rights-briefs-specs/572315 "2026-09-22T20:20:57Z")
How do you ask creators for permission to use their content? And what’s the best way to tell them exactly what you need, like video dimensions, attention-grabbing openers, etc.? I’m also curious how you give them instru… --- ## [What's the most common compliment you get about your brand?](https://community.shopify.com/t/whats-the-most-common-compliment-you-get-about-your-brand/557593)
**Author:** [@Cafn8me](https://community.shopify.com/u/Cafn8me)\ **Replies:** 7\ **Last updated:** [September 22, 2026, 6:10am UTC](https://community.shopify.com/t/whats-the-most-common-compliment-you-get-about-your-brand/557593 "2026-09-22T06:10:05Z")
We’re trying to figure out what to invest first and would love hear how different industry go about their branding. Is it more on the logistics sides, like fast shipping, quality products, or market niche? Or it is your … --- ## [What tips for branding a food truck in a business plan?](https://community.shopify.com/t/what-tips-for-branding-a-food-truck-in-a-business-plan/574913)
**Author:** [@WingSpan](https://community.shopify.com/u/WingSpan)\ **Replies:** 5\ **Last updated:** [September 22, 2026, 4:21am UTC](https://community.shopify.com/t/what-tips-for-branding-a-food-truck-in-a-business-plan/574913 "2026-09-22T04:21:13Z")
Can anyone share some tips about branding a food truck in their business plan? It appears to me and my friends that the brand and story-telling play a big part of the launch and down the road. Not here for templates or A… --- ## [What's the most expensive mistake you made in your first year on Shopify that nobody warned you about?](https://community.shopify.com/t/whats-the-most-expensive-mistake-you-made-in-your-first-year-on-shopify-that-nobody-warned-you-about/665830)
**Author:** [@Techspawn2](https://community.shopify.com/u/Techspawn2)\ **Replies:** 8\ **Last updated:** [September 20, 2026, 11:28pm UTC](https://community.shopify.com/t/whats-the-most-expensive-mistake-you-made-in-your-first-year-on-shopify-that-nobody-warned-you-about/665830 "2026-09-20T23:28:40Z")
I’ll go first. I spent three months perfecting the brand. Logo. Colours. Typography. Product photography. Every detail obsessed over. The store looked genuinely beautiful. First real sale came in. Then twelve more ove… --- ## [How Consistent Should Your Brand Feel Across Touchpoints?](https://community.shopify.com/t/how-consistent-should-your-brand-feel-across-touchpoints/681992)
**Author:** [@Checkory\_45](https://community.shopify.com/u/Checkory_45)\ **Replies:** 4\ **Last updated:** [September 17, 2026, 7:45am UTC](https://community.shopify.com/t/how-consistent-should-your-brand-feel-across-touchpoints/681992 "2026-09-17T07:45:34Z")
Ever noticed how some brands feel instantly recognizable, even before you see the logo? That usually comes down to consistency and how you manage them. Product images, website design, emails, packaging, and social conten… --- ## [Brand](https://community.shopify.com/t/brand/599573)
**Author:** [@Jessica\_Bellinger](https://community.shopify.com/u/Jessica_Bellinger)\ **Replies:** 3\ **Last updated:** [September 11, 2026, 9:59pm UTC](https://community.shopify.com/t/brand/599573 "2026-09-11T21:59:05Z")
Branding support please --- ## [How should small brands pitch journalists or influencers (quick guide)?](https://community.shopify.com/t/how-should-small-brands-pitch-journalists-or-influencers-quick-guide/573709)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 7\ **Last updated:** [September 11, 2026, 7:56am UTC](https://community.shopify.com/t/how-should-small-brands-pitch-journalists-or-influencers-quick-guide/573709 "2026-09-11T07:56:35Z")
We’ve all been there: you send an email you think is perfect to pitch journalists or media press, and you get complete radio silence that feels like you’ve burned a bridge forever. Learning what not to do is often more … --- ## [What's the one branding decision that made the biggest difference to how customers perceive your store?](https://community.shopify.com/t/whats-the-one-branding-decision-that-made-the-biggest-difference-to-how-customers-perceive-your-store/608150)
**Author:** [@Techspawn2](https://community.shopify.com/u/Techspawn2)\ **Replies:** 18\ **Last updated:** [September 9, 2026, 12:12pm UTC](https://community.shopify.com/t/whats-the-one-branding-decision-that-made-the-biggest-difference-to-how-customers-perceive-your-store/608150 "2026-09-09T12:12:09Z")
Been thinking about this a lot lately after a conversation with another seller. We spent months obsessing over our logo, color palette and product photography. All important. But looking back, the single thing that chan… --- ## [How do you make your brand stand out when selling similar products to competitors?](https://community.shopify.com/t/how-do-you-make-your-brand-stand-out-when-selling-similar-products-to-competitors/554939)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 12\ **Last updated:** [September 3, 2026, 5:53am UTC](https://community.shopify.com/t/how-do-you-make-your-brand-stand-out-when-selling-similar-products-to-competitors/554939 "2026-09-03T05:53:54Z")
How do you make your brand stand out when selling similar products to competitors? --- ## [A beautiful product page can still make buying feel difficult](https://community.shopify.com/t/a-beautiful-product-page-can-still-make-buying-feel-difficult/657818)
**Author:** [@Salil17](https://community.shopify.com/u/Salil17)\ **Replies:** 8\ **Last updated:** [August 13, 2026, 8:33am UTC](https://community.shopify.com/t/a-beautiful-product-page-can-still-make-buying-feel-difficult/657818 "2026-08-13T08:33:42Z")
East Fork already had a compelling product and a meaningful craft story. The problem wasn’t missing content. It was that several buying questions were answered too late. Here’s what we changed: • Added an in-hand … --- ## [Vitorious Health & Beauty ( Start-Up)](https://community.shopify.com/t/vitorious-health-beauty-start-up/652435)
**Author:** [@shopvitorious](https://community.shopify.com/u/shopvitorious)\ **Replies:** 10\ **Last updated:** [July 24, 2026, 5:22am UTC](https://community.shopify.com/t/vitorious-health-beauty-start-up/652435 "2026-07-24T05:22:52Z")
Hi everyone! :waving\_hand: I’m currently building Vitorious (vitorious.com), a premium herbal wellness brand, and I’d genuinely love to hear your thoughts! My goal is to create more than just a tea brand—I want to build … --- ## [The branding decision that cost us nothing but changed everything](https://community.shopify.com/t/the-branding-decision-that-cost-us-nothing-but-changed-everything/646408)
**Author:** [@Techspawn2](https://community.shopify.com/u/Techspawn2)\ **Replies:** 7\ **Last updated:** [July 24, 2026, 4:31am UTC](https://community.shopify.com/t/the-branding-decision-that-cost-us-nothing-but-changed-everything/646408 "2026-07-24T04:31:00Z")
We spent months agonising over the usual branding questions. Logo. Colours. Typography. Tone of voice. What our packaging should feel like. Whether our product photography was premium enough. All important. All worth t… --- ## [LCP is not just a speed metric](https://community.shopify.com/t/lcp-is-not-just-a-speed-metric/654124)
**Author:** [@Salil17](https://community.shopify.com/u/Salil17)\ **Replies:** 0\ **Last updated:** [July 23, 2026, 8:49am UTC](https://community.shopify.com/t/lcp-is-not-just-a-speed-metric/654124 "2026-07-23T08:49:01Z")
It is the moment the buyer finally sees enough to decide whether the page is worth their attention. For ecommerce, that usually means the product image, title, price, or main hero section. Google’s good LCP benchmark i… --- ## [What colors did you choose for your brand and why?](https://community.shopify.com/t/what-colors-did-you-choose-for-your-brand-and-why/555917)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 19\ **Last updated:** [July 16, 2026, 7:04am UTC](https://community.shopify.com/t/what-colors-did-you-choose-for-your-brand-and-why/555917 "2026-07-16T07:04:49Z")
What colors did you choose for your brand and why? --- ## [Looking for a few shop owners willing to give feedback on a new branding/visibility idea](https://community.shopify.com/t/looking-for-a-few-shop-owners-willing-to-give-feedback-on-a-new-branding-visibility-idea/576694)
**Author:** [@aidan-ricci](https://community.shopify.com/u/aidan-ricci)\ **Replies:** 9\ **Last updated:** [July 11, 2026, 5:22pm UTC](https://community.shopify.com/t/looking-for-a-few-shop-owners-willing-to-give-feedback-on-a-new-branding-visibility-idea/576694 "2026-07-11T17:22:29Z")
Hi everyone I’m working on a small early-stage idea that helps independent brands partner with complementary shops to increase visibility and discoverability (in a simple, trust-based way, no ads or direct cost per click… --- ## [Help, Please!](https://community.shopify.com/t/help-please/628453)
**Author:** [@Patricia\_Gutierrez](https://community.shopify.com/u/Patricia_Gutierrez)\ **Replies:** 12\ **Last updated:** [June 19, 2026, 2:50pm UTC](https://community.shopify.com/t/help-please/628453 "2026-06-19T14:50:54Z")
Hello, I started my atore in April and I have had a good amount of traffic but no sales. Can someone please help!! https://georocksthetism.com --- ## [How did you decide on your store name? Any regrets or love it still?](https://community.shopify.com/t/how-did-you-decide-on-your-store-name-any-regrets-or-love-it-still/550282)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 8\ **Last updated:** [March 31, 2026, 6:31pm UTC](https://community.shopify.com/t/how-did-you-decide-on-your-store-name-any-regrets-or-love-it-still/550282 "2026-03-31T18:31:53Z")
How did you decide on your store name? Any regrets or love it still? --- ## [What's the story behind your logo - did you design it yourself or hire someone?](https://community.shopify.com/t/whats-the-story-behind-your-logo-did-you-design-it-yourself-or-hire-someone/554011)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 9\ **Last updated:** [February 16, 2026, 5:14pm UTC](https://community.shopify.com/t/whats-the-story-behind-your-logo-did-you-design-it-yourself-or-hire-someone/554011 "2026-02-16T17:14:59Z")
What’s the story behind your logo - did you design it yourself or hire someone? --- ## [Apple business connect and apple maps for food truck?](https://community.shopify.com/t/apple-business-connect-and-apple-maps-for-food-truck/572264)
**Author:** [@WingSpan](https://community.shopify.com/u/WingSpan)\ **Replies:** 3\ **Last updated:** [January 21, 2026, 12:30pm UTC](https://community.shopify.com/t/apple-business-connect-and-apple-maps-for-food-truck/572264 "2026-01-21T12:30:35Z")
Has anyone tried the apple business connect along with the Maps and place card thing? I’m helping out with a food truck business and was wondering if this should be something worth investing? We want to get listed and sh… --- ## [Do you use your real name in your business or did you create a separate brand identity?](https://community.shopify.com/t/do-you-use-your-real-name-in-your-business-or-did-you-create-a-separate-brand-identity/555633)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 11\ **Last updated:** [October 9, 2025, 11:16pm UTC](https://community.shopify.com/t/do-you-use-your-real-name-in-your-business-or-did-you-create-a-separate-brand-identity/555633 "2025-10-09T23:16:41Z")
Do you use your real name in your business or did you create a separate brand identity? --- ## [Have you ever considered rebranding? What would make you take that step?](https://community.shopify.com/t/have-you-ever-considered-rebranding-what-would-make-you-take-that-step/558625)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 7\ **Last updated:** [September 30, 2025, 1:57pm UTC](https://community.shopify.com/t/have-you-ever-considered-rebranding-what-would-make-you-take-that-step/558625 "2025-09-30T13:57:14Z")
Have you ever considered rebranding? What would make you take that step? --- ## [How would you describe the current look and professionalism of your brand?](https://community.shopify.com/t/how-would-you-describe-the-current-look-and-professionalism-of-your-brand/556958)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 4\ **Last updated:** [September 8, 2025, 8:30am UTC](https://community.shopify.com/t/how-would-you-describe-the-current-look-and-professionalism-of-your-brand/556958 "2025-09-08T08:30:51Z")
How would you describe the current look and professionalism of your brand? --- ## [Do you think your brand appeals more to men or women?](https://community.shopify.com/t/do-you-think-your-brand-appeals-more-to-men-or-women/550285)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 3\ **Last updated:** [August 13, 2025, 1:22pm UTC](https://community.shopify.com/t/do-you-think-your-brand-appeals-more-to-men-or-women/550285 "2025-08-13T13:22:34Z")
Do you think your brand appeals more to men or women, and was that intentional?