Office Hours with Shopify SEO Expert Kyle Risley

[Jacqui]

Unlock Your Store's Potential with Expert SEO Guidance!

Are you looking to boost your Shopify store's visibility in search engines? Join us December 19th for an exclusive SEO Office Hours session with Shopify's own SEO expert, Kyle Risley. 

This is a unique opportunity for you to get SEO advice and actionable strategies to enhance your store's performance online.

Date: December 19, 2024  

Time: 1:00 PM - 3:00 PM EST  

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Why Attend?

Expert Insights: Connect with Kyle Risley, Senior SEO Lead at Shopify, who will share his knowledge and experience in optimizing Shopify stores for higher search rankings.

Personalized Advice: Have specific questions about your store's SEO? Bring them to the chat! Kyle will answer your queries, providing tips that are relevant to your unique situation.

Learn Best Practices: Discover essential SEO tactics that can help improve your organic traffic, increase your store's visibility, and drive more sales.

Who Should Attend?

• Shopify merchants looking to improve their store's SEO.
• Business owners who are new to SEO and need guidance on where to start.
• Anyone interested in learning more about search engine optimization in the context of eCommerce.

What to Expect

• A supportive environment where you can ask questions and share experiences.
• In-depth discussions on SEO topics, including keyword research, on-page optimization, backlink strategies, and more.
• Network with other Shopify merchants and eCommerce enthusiasts.

How to Participate

No sign up or registration is required! Simply mark your calendars and join us here in the Shopify Community on December 19th. Ask your questions in this thread for Kyle to reply to, chat with other members, and learn more about SEO.

📆 Add to your Google Calendar

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Stay Updated!

Join the Shopify Community for updates on upcoming events, tips, and discussions about online marketing and eCommerce trends. Join the conversation and connect with fellow merchants!

Subscribe to our Community Events board to be notified of future office hours, AMAs, and other Shopify events!

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Don't miss this invaluable opportunity to clarify your SEO queries and take your Shopify store to new heights! Post your questions below now 👇

*Please note this is a text based event, there is no video component.

[xyangcheng]

Hi, I get an error "could not find the requested event" when click 👉 Add to Google Calendar  . Was the invited updated? Thanks 

[Jacqui]

Hey @xyangcheng! 

The link does seem to be working on our end. Could you try it again and let us know if you're still having issues?

[Broomfitters]

Not working for me either.

[sseidel]

I am getting the same error message 😞

[stewartalexj]

Not working for me too

[JulianaCC]

The Google Calendar link isn't working for me either - can you please share the link to access the event so I can it to my calendar manually?

[RobFarmLink]

That link also doesn't work. Jacqui, can you try opening the link in an Incognito Window logged into a different Google account? Possibly an event permissions thing?

[funnybones]

Where is that link "add to calendar"?

[NehaG]

Hi can you send me a link, mine doesn't seem to be working

Thank you 

[Jacqui]

Hey @NehaG, @funnybones, @RobFarmLink, @JulianaCC, @stewartalexj, @sseidel, and @Broomfitters!

Please try this link. I had to do a bit of a work around since the link creation directly from Google Calendar is not working. 

[LKatayama]

The link didn't work for me either, but I was able to schedule a meeting and copy the login info into the meeting.  So I think this workaround is working.

[Jacqui]

Thanks for letting me know @LKatayama! I am glad you were able to work around it though.

[Jacqui]

Hey @xyangcheng! 

I have played around a bit with how to link this, and it seems like this link should do it. Let me know how that works for you! 

[sarah107]

i cannot get in either

[eqtrend]

The link to add calendar is not working. 

[Mornevvoorst]

Confirming this link doesnt work

[Onestopsocks]

not working how will I log into the course?

[jordanbmowry]

The link to add to Google Calendar does not work.  

[Jacqui]

Thanks everyone for noticing the calendar issue. It seems Google may have made some changes to the calendar link. I have removed it for now till it is fixed. Feel free to post your questions now though and Kyle will answer them Thursday! 

[armerado]

just now saw this post, please share the event timings for me to book the calendar.

[Jacqui]

Hey @armerado!

The event will be from 1pm to 3pm EST. However as this is a text based AMA you're welcome to post your question here now and Kyle will reply on Thursday. You'll be able to see his reply even if you cannot join us live! 

[nikkyb]

Will i get notified when this starts?

[Jacqui]

Hey @nikkyb! 

Great question! If you subscribe to this post (three dots in the upper right hand corner of the post > Subscribe) you'll be notified based on your profile notification settings. You can update those by clicking your user name in the upper right hand corner and then click My subscriptions > Notification Settings. 

[tachia84]

Questions:

1. Are product metafields SEO-friendly?
2. Is there a place to add keywords for SEO? For example frequently misspellings and also known as words without having to add them to the description.

[kyle_risley]

Product metafields are an opportunity to display essential information about your product in a consistent format. So yes, these are good for users and, indirectly, good for SEO. They're not a magic bullet (there aren't any), but they can help you build a more useful page.

There is no "keywords" field. Utilize existing fields like the title, headings, and paragraph text to convey important information about the page.

[todhri]

Hello @kyle_risley  since you mention using headings. Image I have an online flowershop.

Obviously I can't spam titles with "Send Flowers Athens | 50 red roses" right? but is it ok if I add in each product page a heading on the top of my description saying "Send fine bouquets in Athens Greece" or something like that?

The name itself of the shop named flowershopping.gr is it seo friendly or it doesnt matter

[tachia84]

Thanks.

[LKatayama]

We have a digital greeting card store and about 500 cards posted.  I would like to cull the current selection and refresh with new cards, but I'm concerned that will negatively affect our SEO.  What is the best way to refresh our digital inventory?

[kyle_risley]

Why do you want to cull the inventory? Do you still sell them? If you want to introduce new cards, there's no harm in keeping the old ones unless they're unavailable, in which case it probably makes sense to take the pages down.

Ahrefs has a pretty good article on how to handle out of stock products https://ahrefs.com/blog/ecommerce-out-of-stock-products/

[Beecotton]

Link is not working. Can you past the link here?

[antiques]

Will it be recorded? 

[Jacqui]

Hey @antiques! 

This event is text based, so no video to watch later. You can simply leave your question for Kyle now, or come back Thursday to have a bit of back and forth with him via text! 

[RootdInLanguage]

Will this be recorded and available for those who aren't able to attend live? I'm eager for the insights but can't make the scheduled date.

[Jacqui]

Hey @RootdInLanguage! 

This event is text based, so no worries about missing out! You can just leave your question here for Kyle to answer on Thursday. If you're able to pop in during the time you can also reply back to him or other members if you have more questions or just want to chat all things SEO!

[RootdInLanguage]

Thanks. I'll be in surgery so can't pop on to ask a question. I don't know enough to ask a question. Just want to learn what I can.

[Jessica36]

hope it goes well!

[Jacqui]

Then this is perfect for you! You can come in once you have time after the event and learn from what others have asked and what Kyle has shared. I hope your surgery goes well 🤞

[EternaCards]

How do we get notified? Link to join? 

[Jacqui]

Hey @EternaCards!

Currently there are issue with Google Calendar invite links (this is for all calendars at the moment it seems) so I cannot provide you with one of those. However, there is the option to subscribe to this post - three dots in the top right hand corner of the post > Subscribe - and then you'll be notified of any new posts here.

[EternaCards]

Thanks for the response Jacqui! Subscribing to the post spams my email, but I’ll save a link and hopefully remember to come back. 

[Jacqui]

If the Google Calendar link was an option it would make things much easier aha! But you could add it to your calendar manually instead to be reminded. Or post your question now and Kyle can answer it on Thursday 😄

[R3miracles]

Where will we watch it 

[Jacqui]

Hey @R3miracles! 

This is a text based event. There is no video component. You ask your questions here and Kyle replies to them on Thursday. If you join Thursday you can chat back and forth with Kyle and other members who are here during the 2 hour period.  

[tiffanyh]

Hi! Can't find where to sign up!

[Jacqui]

Hey @tiffanyh! 

No sign up or registration required! Simply mark your calendar, post your question here, and return Thursday to see Kyles reply. It is all text based so even if you can't make it Thursday between 1 and 3pm EST, you can still post and get an answer. 

[yvonne-artemis]

text based Q&A is not a helpful platform for learning more about SEO. Thanks anyway

[artnetposters]

I am based in Australia and want to see the SEO seminar … two questions: (1) 1-3pm EST on the 19th is 6am on the 20th … can you please confirm this? (2) will a recording of the seminar be available to watch after the event? Thank you 😃 Jonathan

[Jacqui]

Hey @artnetposters!

Thanks for your interest! 

I think that would depend on where you are in Aus! From what I can find 1pm EST would be 5am AEDT the following day. This event is text based, so no need to watch anything. Just leave your question here and Kyle can answer on Thursday! If you happen to be up at that time you're welcome to pop in and ask a follow up or chat with other members ⌨️

[artnetposters]

Thanks Jacqui … yes, I’m on Australian East Coast, so it will be an early morning session. Sorry, still got sure how to access the seminar, could you please explain the easiest way to join in the event … I’m there to learn and don’t have any specific questions many thanks Jonathan