Analytics confusion - PLUS only?

Shopify Partner
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Our public admin app requires us to display some analytics about usage (session info of customers, time spent etc). We also need to track which purchases were made with the help of our app and which weren't.

The documentation has become quite confusing and I'm in need of a little guidance!

Am I to understand that access to reports is only available if the shop that installed our app has a PLUS account?
Is that even how we'd go about this?

Any advice greatly appreciated - even if it's to tell me we need to track all this analytics and purchase data ourselves using hooks or pixel API or GA4 or something. 

Thanks in advance.

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