UTM parameters tracking issue for multiple orders placed from same link.

ranjithnm
Shopify Partner
6 0 0

I'm using UTM parameters to track orders from marketing links. The first order placed through the link is tracked correctly, and I can retrieve UTM parameter details from the conversion summary. However, if a customer tries to place another order without revisiting the link, the order is not tracked, and I cannot find UTM parameters in the order conversion summary. Does anyone have any ideas about this issue, and are there any alternative solutions available?

Replies 2 (2)

Liam
Shopify Staff
2731 299 769

It does sound like completing the order resets the referral path - so I'm not sure if this is natively supported. Also curious to hear from other folks in the community. 

Liam | Developer Advocate @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit Shopify.dev or the Shopify Web Design and Development Blog

ranjithnm
Shopify Partner
6 0 0

@LiamIf I use a "ref" parameter instead of UTM parameters in a marketing link, the same issue arises. I can track the first order by referring to the Conversion details, but in subsequent orders, the "ref" parameter is not available in the Conversion details section.