Boosting Brand Loyalty Through Tours & Tastings?

[mlindema]

"We are a small craft brewery that offers guided tours and tastings at our facility. How can we leverage our in-person experiences (tours & tastings) to strengthen brand loyalty and turn visitors into brand advocates?"

[Stefan_CXL]

Your experience is the product. Loyalty starts there. But don’t stop at “good vibes.” Make it repeatable and sharable.

1. Turn visits into a game.
Stamp cards are underrated. Every visit = a stamp. Rewards at 5, 10, 20. Free tastings, exclusive merch, brew-your-own-beer night. Make it physical - something they keep in their wallet or stick to the fridge.

2. Leverage group dynamics.
“Bring 3 friends, drink free.” Simple, effective. Run a “Friends of the Brew” promo monthly. Turns your best customers into your sales team.

3. Build status, not just perks.
Create an Ambassador Program. Give it a name. Give it levels. Let regulars unlock status - exclusive glasses, leadership board, ability to lead private tours, early access to limited brews. People love to belong to something.

4. Collect content + permission.
Every tour group = a content engine. Take photos (with permission), tag guests, and share. Encourage them to tag you. User-generated content > paid ads in this space.

5. Own the relationship.
Email + SMS opt-ins at the tour. Post-tour drip campaigns: “Thanks for visiting,” followed by stories about your brews, behind-the-scenes looks, and exclusive re-visit offers.

Create an experience worth talking about. Then build systems that reward people for talking.