Email marketing

[serine8]

We have 12k+ on our email list. What is the most effective way to grow our list?

[Stefan_CXL]

Growing your list depends on why people should join it.

1. What do they get?
If it’s just product promos and discounts - fine. But be blunt about it. “10% off your first order” works. So do exit-intent popups, timed popups, and email-only sale previews. Just make the value crystal clear.

2. If it’s a real newsletter - treat it like a product.
If you send valuable content (style tips, ideas, inspiration), market the newsletter. Run paid ads to a signup landing page. Post about it regularly on social media, use something like meco.app

3. Don’t ask for too much upfront.
Name + email = fine. Asking for full address and birth date? You’re killing conversions.

4. Use post-purchase flows to grab non-subscribers.
Plenty of people buy but never subscribe. Add an opt-in offer post-checkout. "Want 10% off your next order? Join the list."

5. Incentivize sharing.
Referral popups: “Invite a friend, both get 15% off.”

But again - without a strong reason to join, all the tactics are noise. Define your email’s value, then promote the hell out of it.

[serine8]

This is helpful, thank you for your reply.