Photography

[Strawbrick]

We have noticed some established brands use very ordinary photographs of the product (in our case jewellery). We do to extraordinary lengths to make very creative - and what we think are outstanding creative bphotographs - of our products. Not so creative you cannot clearly identify what we are selling. However they are aesthetically pleasing to look at. Is this right or should we shoot average rather boring pictures? I feel that once a brand is established, you can push most anything down it.

[Stefan_CXL]

You're asking the wrong question. It’s not “should we do creative or boring photos?” It’s: do our photos sell the product and brand better than the next guy?

1. High production value never hurt anyone.
If your images stop the scroll, spark desire, and feel premium - keep going. That’s brand equity. But make sure you’re not creating for yourself. Creative for the sake of art ≠ creative that drives revenue.

2. Context matters.
If you’re selling on Etsy, Amazon, Google Shopping - you need the cleanest, clearest standout shot. In that context, a minimalist hero image wins. People care about the product, not the flowers in the background. Your creative can come in secondary shots and social content.

3. Test before you doubt.
Run a controlled test: high-concept vs. basic imagery. Track click-throughs and conversion. Don’t guess - let data decide. But don’t kill your brand aesthetic just because others are boring.

4. Own your brand DNA.
If your positioning is built around visual creativity and elevated design, don’t dilute it. Keep the quality high - but optimize for clarity, not just beauty.

It's great to be the brand that stands out and that people remember - because you look like you give a damn.