# Data and Analytics **URL:** https://community.shopify.com/c/data-analytics/293.md [Latest](https://community.shopify.com/latest.md) · [Categories](https://community.shopify.com/categories.md) · [Tags](https://community.shopify.com/tags.md) --- ## [About the Data and Analytics category](https://community.shopify.com/t/about-the-data-and-analytics-category/550125)
**Author:** [@jasonh](https://community.shopify.com/u/jasonh)\ **Replies:** 0\ **Last updated:** [July 21, 2025, 2:10pm UTC](https://community.shopify.com/t/about-the-data-and-analytics-category/550125 "2025-07-21T14:10:34Z")
Transform your store’s numbers into actionable business insights. Learn to read your data like a roadmap to higher profits, better customers, and smarter decisions. Please adhere to the Community Guidelines. --- ## [Alguém consegue responder qual campanha trouxe o cliente que comprou de novo?](https://community.shopify.com/t/alguem-consegue-responder-qual-campanha-trouxe-o-cliente-que-comprou-de-novo/589130)
**Author:** [@jayronsoares](https://community.shopify.com/u/jayronsoares)\ **Replies:** 3\ **Last updated:** [October 18, 2026, 8:55pm UTC](https://community.shopify.com/t/alguem-consegue-responder-qual-campanha-trouxe-o-cliente-que-comprou-de-novo/589130 "2026-10-18T20:55:38Z")
Parece simples mas nunca encontrei essa resposta pronta em nenhuma plataforma. O \[Shopify / Nuvemshop / Tray\] mostra de onde veio o pedido. O Meta Ads mostra o ROAS da campanha. Mas cruzar os dois pra saber qual cliente… --- ## [How do I pull a comprehensive report on how many boxes an employee is shipping per day?](https://community.shopify.com/t/how-do-i-pull-a-comprehensive-report-on-how-many-boxes-an-employee-is-shipping-per-day/577297)
**Author:** [@monujabe](https://community.shopify.com/u/monujabe)\ **Replies:** 3\ **Last updated:** [October 18, 2026, 8:47pm UTC](https://community.shopify.com/t/how-do-i-pull-a-comprehensive-report-on-how-many-boxes-an-employee-is-shipping-per-day/577297 "2026-10-18T20:47:59Z")
I am trying to figure out how to pull an easy to read report on how many boxes a member of my team ships per day. We are looking to implement some KPIs to ensure we are going at a quick enough pace to match the amount of… --- ## [Conversion tracking Google ads](https://community.shopify.com/t/conversion-tracking-google-ads/564973)
**Author:** [@Maurits1](https://community.shopify.com/u/Maurits1)\ **Replies:** 14\ **Last updated:** [October 19, 2026, 7:01pm UTC](https://community.shopify.com/t/conversion-tracking-google-ads/564973 "2026-10-19T19:01:28Z")
Hi there, With our webshops we run ads on Google, META etc. To make sure all the right tracking is being done, I connected the Google & Youtube app on the stores. Everything works fine except the Google Ads tracking. T… --- ## [How to track true profit on Shopify product bundles (component costs, discount impact, and margin)](https://community.shopify.com/t/how-to-track-true-profit-on-shopify-product-bundles-component-costs-discount-impact-and-margin/672590)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 7\ **Last updated:** [October 18, 2026, 8:41pm UTC](https://community.shopify.com/t/how-to-track-true-profit-on-shopify-product-bundles-component-costs-discount-impact-and-margin/672590 "2026-10-18T20:41:42Z")
Bundles are great for lifting AOV and clearing slow stock, but they hide a real problem: Your reports show bundle revenue as a single line, so you never see the true margin underneath. Here’s why bundle profit is hard t… --- ## [Before you call a product a winner, check how many people saw it](https://community.shopify.com/t/before-you-call-a-product-a-winner-check-how-many-people-saw-it/698853)
**Author:** [@ModelWise](https://community.shopify.com/u/ModelWise)\ **Replies:** 1\ **Last updated:** [October 18, 2026, 7:44pm UTC](https://community.shopify.com/t/before-you-call-a-product-a-winner-check-how-many-people-saw-it/698853 "2026-10-18T19:44:12Z")
One thing I watch when reviewing product performance is how quickly a rate can move when the sample is small. Imagine Product A gets 2 orders from 20 product-page sessions (10%), while Product B gets 40 from 1,000 (4%). … --- ## [Are repeat customers down? Compare cohorts at the same age](https://community.shopify.com/t/are-repeat-customers-down-compare-cohorts-at-the-same-age/698854)
**Author:** [@ModelWise](https://community.shopify.com/u/ModelWise)\ **Replies:** 1\ **Last updated:** [October 18, 2026, 7:43pm UTC](https://community.shopify.com/t/are-repeat-customers-down-compare-cohorts-at-the-same-age/698854 "2026-10-18T19:43:06Z")
If customers who bought last month have had 25 days to return, and an older group has had 90, their repeat purchase rates are not directly comparable. The newer group has simply had less time. When I check retention, I … --- ## [Are add-to-cart events overstating product interest?](https://community.shopify.com/t/are-add-to-cart-events-overstating-product-interest/698856)
**Author:** [@ModelWise](https://community.shopify.com/u/ModelWise)\ **Replies:** 1\ **Last updated:** [October 18, 2026, 7:42pm UTC](https://community.shopify.com/t/are-add-to-cart-events-overstating-product-interest/698856 "2026-10-18T19:42:05Z")
If you build a product funnel from event data, check what the numerator actually counts before deciding a product is working. In a small synthetic example from our product measurement work, five unique product/session p… --- ## [Checkout drop-off is not the same as payment failure](https://community.shopify.com/t/checkout-drop-off-is-not-the-same-as-payment-failure/669091)
**Author:** [@Icey.Lane](https://community.shopify.com/u/Icey.Lane)\ **Replies:** 7\ **Last updated:** [October 18, 2026, 6:25pm UTC](https://community.shopify.com/t/checkout-drop-off-is-not-the-same-as-payment-failure/669091 "2026-10-18T18:25:14Z")
After 9 years working on Shopify CRO, one diagnostic mistake I still see often is treating every reached-checkout-without-purchase session as a payment problem. It isn’t. Here is the distinction I use. Observable facts … --- ## [Before you scale PMax for Q4, check how much of its ROAS is your own brand name](https://community.shopify.com/t/before-you-scale-pmax-for-q4-check-how-much-of-its-roas-is-your-own-brand-name/695303)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 3\ **Last updated:** [October 18, 2026, 6:20pm UTC](https://community.shopify.com/t/before-you-scale-pmax-for-q4-check-how-much-of-its-roas-is-your-own-brand-name/695303 "2026-10-18T18:20:20Z")
Shopify’s marketing report credits an order to Google when the last non direct click was a Google click, and it doesnt care whether that click came from someone searching your brand name or someone who had never heard of… --- ## [Shopify Rollouts: Control results not showing. Did I set it up wrong?](https://community.shopify.com/t/shopify-rollouts-control-results-not-showing-did-i-set-it-up-wrong/697049)
**Author:** [@ccastell881](https://community.shopify.com/u/ccastell881)\ **Replies:** 4\ **Last updated:** [October 18, 2026, 10:27am UTC](https://community.shopify.com/t/shopify-rollouts-control-results-not-showing-did-i-set-it-up-wrong/697049 "2026-10-18T10:27:30Z")
Hi all, I ran a test in Shopify Rollout split test and it finished see below screenshot. However i can only see results for the variant. Where can i see if the variation beat the control? Did i set something wrong. Most… --- ## [70% of sales referred by our own site? What data points should I look at instead?](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680)
**Author:** [@TiddyShop](https://community.shopify.com/u/TiddyShop)\ **Replies:** 9\ **Last updated:** [October 16, 2026, 2:18am UTC](https://community.shopify.com/t/70-of-sales-referred-by-our-own-site-what-data-points-should-i-look-at-instead/614680 "2026-10-16T02:18:15Z")
Hello, I’m in the reports section of analytics. As you can see in the screenshot, it says that about 81% of sessions, 97% of unique visitors, and 70% of sessions that completed checkout were credited with our own site a… --- ## [How long before you connected a dip in your numbers to something broken?](https://community.shopify.com/t/how-long-before-you-connected-a-dip-in-your-numbers-to-something-broken/689501)
**Author:** [@Buddingbuilder](https://community.shopify.com/u/Buddingbuilder)\ **Replies:** 4\ **Last updated:** [October 7, 2026, 10:02pm UTC](https://community.shopify.com/t/how-long-before-you-connected-a-dip-in-your-numbers-to-something-broken/689501 "2026-10-07T22:02:05Z")
Sometimes a store problem doesn’t look like a problem at all. Orders slow down, add-to-carts drop a little, and it just feels like a quiet week until someone finds the actual fault. If that has ever happened on your stor… --- ## [Your BFCM tracking freeze date is October 28, not the week before Black Friday](https://community.shopify.com/t/your-bfcm-tracking-freeze-date-is-october-28-not-the-week-before-black-friday/689631)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 4\ **Last updated:** [October 7, 2026, 7:01pm UTC](https://community.shopify.com/t/your-bfcm-tracking-freeze-date-is-october-28-not-the-week-before-black-friday/689631 "2026-10-07T19:01:41Z")
Black Friday is November 27 this year, so about 60 days out. Most stores do their pixel and tracking cleanup in the second or third week of November, which is the one window where it does the most damage. Heres the reas… --- ## [Comparing GA4 purchase events with Shopify orders](https://community.shopify.com/t/comparing-ga4-purchase-events-with-shopify-orders/693112)
**Author:** [@ethan.anderson](https://community.shopify.com/u/ethan.anderson)\ **Replies:** 5\ **Last updated:** [October 7, 2026, 6:35pm UTC](https://community.shopify.com/t/comparing-ga4-purchase-events-with-shopify-orders/693112 "2026-10-07T18:35:14Z")
I am reviewing a reporting setup where GA4 purchase totals do not exactly match Shopify’s order totals. I understand that attribution and reporting time zones may differ. For those who audit this regularly, which compar… --- ## [Meta pixel fires Purchase twice when customer returns from a payment redirect (Paytrail / Shop Pay / MobilePay) — 1.34 events per order](https://community.shopify.com/t/meta-pixel-fires-purchase-twice-when-customer-returns-from-a-payment-redirect-paytrail-shop-pay-mobilepay-1-34-events-per-order/662047)
**Author:** [@jonasta](https://community.shopify.com/u/jonasta)\ **Replies:** 8\ **Last updated:** [October 5, 2026, 7:14pm UTC](https://community.shopify.com/t/meta-pixel-fires-purchase-twice-when-customer-returns-from-a-payment-redirect-paytrail-shop-pay-mobilepay-1-34-events-per-order/662047 "2026-10-05T19:14:25Z")
Forgive the Claude generated post. We’ve done extensive troubleshooting on this and ‘he’ has all relevant data to produce this :slight\_smile: Posting this with numbers because I’ve seen the “my Meta conversions are infl… --- ## [Request for Top Quantity per Order option in Shopify reports](https://community.shopify.com/t/request-for-top-quantity-per-order-option-in-shopify-reports/689644)
**Author:** [@AsMd](https://community.shopify.com/u/AsMd)\ **Replies:** 11\ **Last updated:** [October 3, 2026, 4:23pm UTC](https://community.shopify.com/t/request-for-top-quantity-per-order-option-in-shopify-reports/689644 "2026-10-03T16:23:32Z")
I manage an incredibly varied Shopify store, and when exporting sales data to use to plan a new stock order I need to see a column that lists the highest ever Quantity per Order. At the moment, the only calculation I ca… --- ## [How do you find products that haven't had a single sale in the last 90 days?](https://community.shopify.com/t/how-do-you-find-products-that-havent-had-a-single-sale-in-the-last-90-days/690059)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 1\ **Last updated:** [October 2, 2026, 6:09am UTC](https://community.shopify.com/t/how-do-you-find-products-that-havent-had-a-single-sale-in-the-last-90-days/690059 "2026-10-02T06:09:44Z")
This one catches a lot of stores off guard. Your sales reports can look great while a chunk of your catalog hasn’t moved in months, and those products are still tying up cash and shelf space. The reason they’re easy to … --- ## [Simple sales report year to date](https://community.shopify.com/t/simple-sales-report-year-to-date/590320)
**Author:** [@southdownsclay](https://community.shopify.com/u/southdownsclay)\ **Replies:** 9\ **Last updated:** [October 2, 2026, 1:40am UTC](https://community.shopify.com/t/simple-sales-report-year-to-date/590320 "2026-10-02T01:40:32Z")
Hi, I just want a simple total sales report to see what my store has sold to date by transaction so that I can export and for my tax spreadsheets. There seems an endless and confusing choice of reports, could someone su… --- ## [Shopify dashboard showing wrong data + missing sales in tracking (Meta / Triple Whale)](https://community.shopify.com/t/shopify-dashboard-showing-wrong-data-missing-sales-in-tracking-meta-triple-whale/570102)
**Author:** [@Mpvls\_Shop](https://community.shopify.com/u/Mpvls_Shop)\ **Replies:** 22\ **Last updated:** [October 2, 2026, 1:38am UTC](https://community.shopify.com/t/shopify-dashboard-showing-wrong-data-missing-sales-in-tracking-meta-triple-whale/570102 "2026-10-02T01:38:12Z")
Hi everyone, I’m facing a serious issue with my Shopify store and I’d like to know if anyone here has experienced the same thing (and hopefully found a solution). Shopify dashboard inconsistency Example: yesterday… --- ## [Do you track your numbers daily, weekly, or monthly?](https://community.shopify.com/t/do-you-track-your-numbers-daily-weekly-or-monthly/553969)
**Author:** [@Jacqui](https://community.shopify.com/u/Jacqui)\ **Replies:** 16\ **Last updated:** [October 1, 2026, 6:55pm UTC](https://community.shopify.com/t/do-you-track-your-numbers-daily-weekly-or-monthly/553969 "2026-10-01T18:55:10Z")
Do you track your numbers daily, weekly, or monthly? --- ## [Seeing google / product\_sync / sag\_organic in your sessions? Those aren't Google Ads clicks](https://community.shopify.com/t/seeing-google-product-sync-sag-organic-in-your-sessions-those-arent-google-ads-clicks/686992)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 4\ **Last updated:** [September 30, 2026, 3:10am UTC](https://community.shopify.com/t/seeing-google-product-sync-sag-organic-in-your-sessions-those-arent-google-ads-clicks/686992 "2026-09-30T03:10:03Z")
This one trips people up enough that I figured I’d write it up. If you’ve got the Google & YouTube app connected and Merchant Center approved, your products can show up in free listings on the Shopping tab and in regula… --- ## [2000+ John Doe Customers and 1000+ abandoned carts](https://community.shopify.com/t/2000-john-doe-customers-and-1000-abandoned-carts/580515)
**Author:** [@Athena\_Steadman](https://community.shopify.com/u/Athena_Steadman)\ **Replies:** 15\ **Last updated:** [September 26, 2026, 9:35am UTC](https://community.shopify.com/t/2000-john-doe-customers-and-1000-abandoned-carts/580515 "2026-09-26T09:35:25Z")
Hi, I have been in contact with support multiple times for this, but they have no answer. Over the last few days, I have been inundated with new John Doe customers and have since deleted over 2000 and deleted over 1000 … --- ## [Exclude bot traffic from analytics?](https://community.shopify.com/t/exclude-bot-traffic-from-analytics/653994)
**Author:** [@ashinn](https://community.shopify.com/u/ashinn)\ **Replies:** 12\ **Last updated:** [September 25, 2026, 1:44am UTC](https://community.shopify.com/t/exclude-bot-traffic-from-analytics/653994 "2026-09-25T01:44:47Z")
I have driven myself crazy trying to understand why my conversion rate appeared to be dropping over the course of this year. It turns out that my conversion rate has not dropped at all, even though the standard Shopify … --- ## [Drop in US Sales since the Tariff?](https://community.shopify.com/t/drop-in-us-sales-since-the-tariff/571070)
**Author:** [@Margarita29](https://community.shopify.com/u/Margarita29)\ **Replies:** 3\ **Last updated:** [September 23, 2026, 7:01pm UTC](https://community.shopify.com/t/drop-in-us-sales-since-the-tariff/571070 "2026-09-23T19:01:10Z")
Hi! My business in based in the UK, and ever since the introduction of the tariffs my sales to the US has taken a steep decline. Especially during the month of October. I am also covering the costs of the tariffs, so not… --- ## [How close should an ad platform's conversion count be to my Shopify order count?](https://community.shopify.com/t/how-close-should-an-ad-platforms-conversion-count-be-to-my-shopify-order-count/682447)
**Author:** [@koncz.szabi](https://community.shopify.com/u/koncz.szabi)\ **Replies:** 2\ **Last updated:** [September 22, 2026, 12:59pm UTC](https://community.shopify.com/t/how-close-should-an-ad-platforms-conversion-count-be-to-my-shopify-order-count/682447 "2026-09-22T12:59:32Z")
Closer than most stores see, and never equal. If you are chasing equal you are chasing something that cannot happen. What you can work on is how much of the difference is yours to move. The two numbers are not two measu… --- ## [Sudden spike in Shopify Analytics for product recommendation URLs (\`pr\_prod\_strat=pinned\`) starting May 5](https://community.shopify.com/t/sudden-spike-in-shopify-analytics-for-product-recommendation-urls-pr-prod-strat-pinned-starting-may-5/621742)
**Author:** [@yuanjie](https://community.shopify.com/u/yuanjie)\ **Replies:** 9\ **Last updated:** [September 19, 2026, 2:17am UTC](https://community.shopify.com/t/sudden-spike-in-shopify-analytics-for-product-recommendation-urls-pr-prod-strat-pinned-starting-may-5/621742 "2026-09-19T02:17:50Z")
Hi Shopify team, We are seeing a sudden and significant anomaly in Shopify Analytics starting on May 5, 2026. Store: https://silksilky.com Issue summary: From May 5 to May 8, compared with Apr 28 to May 1, we found a… --- ## [My website is being raped by BOTS from SINGAPORE](https://community.shopify.com/t/my-website-is-being-raped-by-bots-from-singapore/614175)
**Author:** [@CD](https://community.shopify.com/u/CD)\ **Replies:** 15\ **Last updated:** [September 16, 2026, 6:57pm UTC](https://community.shopify.com/t/my-website-is-being-raped-by-bots-from-singapore/614175 "2026-09-16T18:57:30Z")
In the last few days (to be precise on April 17, 2026) I noticed a spike on visits from Singapore. Here is the visits: 4/17 1,357 4/18 1,964 4/19 5,860 4/20 9,475 4/21 13,611 And today, as I am writing this, the r… --- ## [Which Shopify report tells you if a discount actually worked?](https://community.shopify.com/t/which-shopify-report-tells-you-if-a-discount-actually-worked/680643)
**Author:** [@Report\_Pundit1](https://community.shopify.com/u/Report_Pundit1)\ **Replies:** 1\ **Last updated:** [September 16, 2026, 3:38pm UTC](https://community.shopify.com/t/which-shopify-report-tells-you-if-a-discount-actually-worked/680643 "2026-09-16T15:38:48Z")
Many stores judge a promo by one thing: orders went up, so it worked. Problem is a code can lift order count and still be a weak campaign. Sometimes it’s just converting people who would have bought anyway, or stacking w… --- ## [Meta says 60 purchases, Google says 45, Shopify says 80 orders. Nobody's pixel is broken](https://community.shopify.com/t/meta-says-60-purchases-google-says-45-shopify-says-80-orders-nobodys-pixel-is-broken/682262)
**Author:** [@Ad-attack](https://community.shopify.com/u/Ad-attack)\ **Replies:** 2\ **Last updated:** [September 16, 2026, 4:29am UTC](https://community.shopify.com/t/meta-says-60-purchases-google-says-45-shopify-says-80-orders-nobodys-pixel-is-broken/682262 "2026-09-16T04:29:11Z")
This one comes up on here almost every day so I figured I’d put the math in one spot. Say your store did 80 orders last week. Meta shows 60 purchases and Google Ads shows 45. Thats 105 purchases claimed on 80 real order… [Next page](https://community.shopify.com/c/data-analytics/293.md?page=1)