I closed my store last year when Facebook and Apple changes resulted in inablity to advertise effectively. I am interested in re opening the store but not sure if there is an alternative to the advertising we used to to on Facebook. Any suggestions? Is to even worth trying to reopen?
You're not alone here I'm afraid. Lots of stores struggled during the summer of '21 after those iOS updates. What's been happening since is interesting:
I hope that helps...
I can understand why you were discouraged by the changes to Apple's iOS 14.5 and 15, and while we cannot predict how these changes will impact any one store or marketing plan, we do have suggestions for how you can adapt to these changes.
Those suggestions are kind of directed at bigger companies with marketing teams, but the same principles apply to smaller businesses. With that said, I did write a post myself that discusses how independent brands like your own can leverage first-party data for marketing purposes using Shopify Analytics.
When it comes to reopening your store, we can usually only guarantee that your store data has been preserved for up to 3 months after you closed it. After that, it becomes eligible to be wiped from our server.
What was it that you were selling? Are you thinking of reopening exactly the same store? Or would this be an opportunity to try something different?
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