Does my store name need to correlate to my legal business name

Does my store name need to correlate to my legal business name

mc2021
Visitor
1 0 0

Hello, me and my friend are getting into drop shipping and other forms of e-commerce, but I’m a little confused about some of the legal elements, specifically revolving around legal business names. Can I get a generically named DBA/LLC for my legal business and then have the name of my store be something completely different? I’d imagine product testing would be rather difficult and time consuming if every time you want to change your product/niche you’d need to get a new DBA. Maybe this is a dumb question and I’m missing something very simple but I just want to make sure I do it right. Thanks! 

Replies 3 (3)

JoesIdeas
Shopify Partner
2322 211 616

Yes, your LLC is just the legal entity that owns your store. Your LLC could own 100 different stores, the name of the store is just that, the name of the store.

 

Just getting started out, that's awesome and such a special time in the journey of entrepreneurship. Good luck.

 

Couple tips:

- Always be learning and always be experimenting (with products, marketing, etc)

- It's good to learn "best practices" in any area of online business (like marketing, conversion rate optimization, etc), but once you know the fundamentals feel free to experiment and inject your own personality

- Questions about legal / business should be researched and if you don't have a clear answer, consult a professional. Even this question now, don't take my word for, that's just my experience and my general knowledge about business, but you should research things like this, in whatever country and province you are registering, with the entity you are registering with, they will be able to answer questions like this to make sure you are 100% legal.

 

Good luck on your journey

• Creator of Order Automator (automate tagging, fulfillment, Amazon, notifications + more)
• Shopify developer for 10+ years, store owner for 7 years
• I also make guides like Shopify Automation Tips and How to Figure Out Why You're Not Getting Sales
claudez7
Visitor
1 0 0

Hi @JoesIdeas, your feedback is much appreciated here! Our store also faced the same situation, and this specific item is now clarified. However, I still think the "address" aspect is causing an issue with Google Merchant Center (Misrepresentation), since we have 1 address for our LLC and 1 address for our store, do you know anything about this? Thank you again!

JoesIdeas
Shopify Partner
2322 211 616

@claudez7 all good.

 

For help with Google Merchant Center I would contact FeedArmy. They're pro's with Google stuff for Shopify store, and I've seen them contributing in the forums as well.

• Creator of Order Automator (automate tagging, fulfillment, Amazon, notifications + more)
• Shopify developer for 10+ years, store owner for 7 years
• I also make guides like Shopify Automation Tips and How to Figure Out Why You're Not Getting Sales