How can I attract more customers to my dropshipping site?

[Uchechi]

Hello, 

I am new to shopify dropshipping, I would like to know more better ways of attracting customers to buy your products not just visiting the site alone.

Thanks.

[Mac]

Hi, @Uchechi!

Thanks for reaching out in our Community forums and for sharing your concern, I’d be happy to help.

Firstly, congratulations on launching your store and for choosing Shopify. To get started, The General Checklist is a great tool that will ensure that you have your Shopify store all set up and ready for customers to make purchases on. In other words, having a finished product, that includes having your media, shipping and check out all in working order.

It sounds like you already have a few initiatives in place to drive traffic to your store (which is awesome!), and now you're looking for a few methods to convert these visitors into customers. Feel free to check out our Shopify Blog on 'Conversion Rate Optimization' as this is a great first step to approach this conversation. 

The guide also covers a few methods to increase sales such as discount codes, offer testimonials to build trust, clear store navigation, product media etc. Also, since you already have visitors, you will need to see how they behave in your store, and what possibly deters them from checking out. For instance, do they add the products to cart, and then leave the store? 

Let me know what you think and I'd be happy to continue our conversation further. I'd also love to learn more about your marketing initiatives and your target audience. 

Talk soon!

[Uchechi]

Thanks Mac,

I launched a campaign on Facebook, Instagram, pininterest and Google.

The customers only visit the site but none has put any product to cart yet. I get like 50 visitors a day.

I will also try the resources that you provided.

Thank you so much.

[Mac]

Hi, @Uchechi!

Thanks for following up!

I'm happy to hear that you already launched a few campaigns on social media. To take this one step further, you will want to ensure that you are creating highly targeted campaigns based on specific demographics and geographic conditions to ensure that you are advertising to the correct customers. For more information on this, along with a variety of marketing campaign ideas, check out our Shopify Blog here.  

Let me know if you have any questions about the resources and I'd be happy to continue our conversation further.