How Do You Measure Marketing Success for Your Shopify Store?

[kelvin111]

Hi everyone, As we all explore different ways to market our stores, I'm curious how others are measuring success. Do you focus more on traffic, conversion rate, return on ad spend, email signups, or something else? Understanding what to track can really help with making better decisions and improving results. I'd love to hear what metrics you personally prioritize and why. Thanks in advance for sharing.

[Bundler-Manuel]

Hey there Kelvin @kelvin111   The first starting point is definitely the traffic being generated into your store. It shows that your store is properly out there and in the eyes of the people, which is the first step to success. For the initial stages, traffic and where it’s coming from is the first and most important metric.

[Yuparkoti]

@kelvin111 

The conversion rate and return on investment from advertisements are crucial because they indicate the rate at which visits translate into sales and if the business promotions make money as expected.

Based on on common practices I choose conversion rate.