How to determine the best audience for meta ads?

[jakubcisarovsky]

Hello,

I've started using meta ads, but I still haven't had any sales. I've begun testing by selecting one audience and allocating a $5 budget per day. I want to ask if there's any way to tell from the beginning which audience will work or has greater potential. Because I don't quite have the budget to activate 10 or more ads, each with a different audience.

[JoesIdeas]

You're going to have to run various experiments to know for sure what converts best, A/B testing ads and audiences. Eventually you'll find some winners that you can keep turned on the whole time.

You could fast track that by hiring a professional marketer that has worked in your niche, they'll be able to share data from their past experiments to help your chances.

If you haven't tried Google Shopping, I would fire that up too, typically converts better than social media ads unless you know what you're doing.

This assumes you have a professional logo, site design, about page, good branding, reviews, desirable products, etc all the stuff that customers look for when deciding to trust and buy from a site. If you don't have that stuff, you'll have a hard time converting traffic from any source except referral or email.

Some other tips worth checking out to figure out why your site is not converting: How to Figure Out Why You're Not Getting Sales on Shopify