Lot of add to cart but no sales

[jakubcisarovsky]

Hello,

Im using meta ads. I started testing the product. 1 interest gained 6 add to cart but made no sales. Technically there shouldn't be a problem so I want to ask if anyone knows what it could be. Has anyone been in the same situation?

My store: https://www.beastmind.shop/products/portable-3-in-1-fan-air-conditioner-household-small-air-cooler-l...

[PageFly-Kate]

Hi @jakubcisarovsky , 

This is Kate from PageFly - Shopify Landing Page Builder app. 

You're doing a great job with your store. I noticed the clear layout, trust signals, and easy navigation during my visit.

Regarding paid advertising tips, some people might advocate solely for ads, while others suggest that developing a long-term and consistent brand is the better path. In my opinion, combining both ads and brand building is an excellent strategy. Here are some recommendations to get started:

• Initiate with Ads: Ads are an effective and fast way to spread awareness of your brand, especially when you are new to the market. It’s important to focus on the time frame, set an appropriate period for your campaigns, and test various products/designs to identify the winners.
• Leverage Other Marketing Tactics: Once you have some winning items, shift some focus to long-term strategies. Consider investing time in producing engaging content like blog posts, SEO-optimized articles, lookbooks, and active social media engagement.
• Promote Winning Products with Ads: Continue to make ads for your best-selling designs to sustain momentum and increase visibility.

Regarding eCommerce development and CRO (Conversion Rate Optimization), I'd like to offer a few suggestions to enhance your conversion rates and achieve your first sale: 

PRODUCT PAGE

1. Add favicon 

A favicon is a small icon used on web browsers to represent a website or a web page. It will increase your brand appearance and make your website more professional. You are using the default favicon for any website. 

👉🏼 You can use your logo as the favicon to strengthen your branding factor. 

2. Improve the product usability with visual aids and text 

Your product pages could benefit from more visual aids to capture visitor attention. Explain what's included and highlight product features.

👉🏼 You can place the gif showing how to use the fan as the main product media 

👉🏼 You can also include an infographic to describe the product features and accessories in the box. 

👉🏼 You should also use more images and videos with people enjoying the product. For example: a couple using the fan on a summer picnic day. 

3. Drive Sales with a Dynamic Promotion Section

With the approach of summer, demand for AC fans may increase. Seize this seasonal opportunity to boost sales by amplifying your promotion efforts. 

👉🏼 Strategically place countdown timers across your site to create a sense of urgency. This tactic not only highlights your offers but also encourages timely action from visitors, leveraging the seasonal increase in demand to your advantage.

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly