What is a fair bulk order discount for expensive cereal?

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I'm brand new and i'm wondering what kind of discount is normal to offer on a bulk order when they arise. 


(fake scenario)

I pay $10 per unit of cereal (its expensive cereal) and they pay $12 per unit but decide to order 750 units what would a normal %  be as far as discount. 


Assuming most of us are hitting the same profit margins what would be a fair rate? 



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