Why are customers not converting in my online store?

[lagzdins55]

Hey!

I recently got my store up and running, started going some facebook ads. I have a decent (at least i would say decent) add to cart and reached checkout statistic, but still no sales. What could be scaring people off? What could i do to improve conversion?

Thanks in advance!

[Leysam]

Would you mind sharing your site URL via PM or email? I can take a look and give you a free web consultation.