Why is my ecommerce site getting traffic but no conversions?

[KoKoFamily]

Hello Shopify community!

I'm Diego, from KoKo Family, and I'm here looking for your valuable advice and suggestions. We're excited to see that more than 8,000 people have visited our website, KoKo.Family, but we're facing the challenge of converting those visits into purchases.

Our team has been working hard to offer high-quality products at competitive prices, and we believe we are attracting the ideal type of customer. However, so far, we have not been able to convert those visits into transactions. I would like to ask you, experts in this community, to share your experiences and knowledge on effective strategies to increase conversions on an e-commerce site. What tactics have you found most successful? Any tips on how to improve user experience or product presentation?

Additionally, if anyone would be kind enough to review our website and provide specific feedback on possible areas of improvement, we would be very grateful www.koko.family .

I greatly appreciate your time and look forward to your valuable contributions to help us take KoKo Family to the next level!

Thank you, KoKo Family c: (Ps: Our Site Is Originally Written In Spanish)

[JoesIdeas]

Here are some tips:

1) Fix the bugs in your website UI (for example Colecciones showed up blank for me). Test on different browsers and different devices.

2) Use .com domain, it's what people expect. Maybe not essential if you have really good branding and marketing, but for a starter site you may be losing trust.

3) Have a USP or competitive advantage. For example, you say "we offer high-quality products at competitive prices". Amazon already does that, as well as most brands selling online. Think of something that makes your company different, connect with your user. What's something different your brand does or could do that is not common? As an example, I used to own a clothing brand that plants a tree on every sale. It's becoming more common these days but when I started it was not. Giving back to a cause can help your customers emotionally connect with you, and realize that your business serves a larger purpose rather than to just make money (especially if your site is a dropshipping site, which is the impression it gives off).

4) Have an about page, share your brand's mission, share pictures or videos of the team, about the team, etc.

5) If you're getting visitors but not sales, another key factor is to analyze the quality of traffic. For example, are these visitors coming from well crafted ads created by a professional marketer that knows your ideal customer and how to market to them, or were they random social media ads? Were these ads Google Shopping ads or social media ads? (Google Shopping converts higher in general). Those questions could help you develop a strategy on why people wouldn't be buying.

My history, for reference: I built a brand and owned a store for 7 years, it still lives on, I sold my shares. I've also consulted and worked with a lot of Shopify stores, owned a Shopify development agency (sold that too, it still lives), I currently run an app development company.

[tlock]

Where is the traffic coming from i.e. Meta ads, Google Ads, etc..

1. If you are running Meta ads, I can tell you are doing it incorrectly as you don't even have a pixel installed on your site.
2. Never run ads with the 'traffic' objective, you need to switch to conversions to let Meta's system know you want to optimize for sales.

[Gojiberry-Amee]

Hi Koko Family, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

Your site looks quite wonderful and well-made. Other than the bug fixes other has mentioned below, here are some more suggestions that will help increase your conversion rate: 

1. Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page. 

2. Connect Social Media. If you already have a growing Instagram account, it would help to connect the feed to your main site, thus giving it more social proof. Research shows that 76% of customers buy products seen on social media posts. 

3.  Adding a blog. Adding blog posts about parenting, how to choose baby products, or just fun content about babies would help draw in the right audience. 

4. Influencer Collab. Since you have visually appealing products, it would be good to connect with micro-influencers, send them some of your pieces, and ask them to create some content for your social media as well as your Shopify store. 

5. Connecting online with offline. If you have a showroom / physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store. 

6. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team