My store opened about a week ago, and before yesterday all I had was $5 fiverr promo just to test out some traffic while I was working out the little tweaks and to see if even with the small traffic I could get any conversions. Over a week I had about 2k visitors and no sales. Yesterday I started my Facebook ads campaign and I’ve had no sales with that either. I only did $5 ads mainly to test out the traffic and see who was clicking on the ad. I actually had more traffic than I expected with only 14 $5 ad sets and I had about 15 ad to carts and it’s only about 18 hours into the 24 hour ads. I’ve had 0 sales with those 15 add to carts too. The add to cart % is about 5% which I know isn’t great but I know that shows at least some interest especially with the good numbers I was getting with my ad audience. But getting no sales after a week with 40+ add to carts, something had to be wrong. If anyone has any advice I appreciate it so much. I’m not really looking for a service or to pay anyone to do it for me. I’m hoping someone can point out what I might be doing wrong and what might be scaring people away. Any advice at all is greatly appreciated. Thanks!
Firstly, congratulation for your first online business. It would be hard at the beginning. Most other business would be same as you in the past, and now they are successful So be patient!
With the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Running ads such as Facebook ads, Instagram ads, even Google ads are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues.
My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your. Affiliate marketing is a marketing model which helps to grow your business faster and stably. This marketing campaign allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.
How to success with affiliate marketing? Here is a real story: Armin Reischer: How we monitor all affiliates and boost our sales – Blog Uppromote
Here are some benefits of affiliate marketing:
1. Make extra income
The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget.
The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn.
Another instance, if you want to drive specific products which have low profit, you can use UpPromote: Affiliate Marketing to set the best special commission rule such as offering a higher commission rate for each specific product. That will create affiliate motivation to work harder.
2. Low investment but high cost effective
In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market.
3. Promote business brand name
A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.
In addition, the high coverage of your brand across reputable media platforms will help your brand become stronger. The more websites your products shown, the more people will recognize your brand name.
4. Expand your audience
With the development of technology, you can easily find affiliates in different markets that exist today. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence. By working with affiliates, you not only get your products reach to new audiences, but also create an awareness that could have the potential to extend beyond a single-product promotion.
To approach qualified affiliates, you can use UpPromote: Marketplace where includes top Shopify offers that are open to any affiliate to join and apply. The more information like category, or program details are provided on Marketplace, the more possibility it is that affiliates are interested in your business.
Here are your recommendation. We hope these are useful for you. Good luck with your business!
All the bests,
First congratulations to join shopify. You need Marketing services that helpful for your business. Let says you said that you use Fiverr or other advertising plateform like facebook ads. So, what kinds of audience that visit your store and second how much powerful words that writtien on your store pages.
Example; one person who loves cricket that wants to watch cricket, not baseball. Similarly, one person who has interest buy something so that will buy that wants. It is called right audience. SEO words/ ads.
Second, how much powerful words that persuade someone to increase their buyer level. Like some visit your store and see their needs will fullfil then buy from you. It is called Copywriting.
Every campaign will get better result. When it will be right, and powerful planning.
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