100 visitors to my website daily (Facebook ads mostly) but no sales...Why???

Endless_Hair_Ex
Tourist
19 0 1

Hi, I've had approx. 100 visitors to my website daily ( Via Facebook ads mostly) but no sales...Why???

Love Shopify and I feel that I have a strong website, good product line, shipping, payment methods, secure site, and prices are transparent and easy to find but 0 sales. Does anyone have an idea why??

Thank you in advance for any and all advice, ideas or thoughts!

Jennifer

https://endlesshairextensions.com

Replies 15 (15)
John-Smith
Explorer
64 0 11

If you got 100 visitors and 0 sales then either you made a mistake in targeting the audience while setting up the campaign. 

On the website, change the font color of the texts which are on the image as some of them are not visible. So make sure visitors can easily read the message you want to pass.

check the image & text after the TESTIMONIALS. 

You can refer my site (https://online-paystub.com/) get the idea from our banner. Image & Text both are proper.

 

hope this helps.

Pay stubs Online| Create a Pay Stub | Free Printable Pay Stubs Online @ online-paystubs
Endless_Hair_Ex
Tourist
19 0 1

Thank you for those ideas. I'm definitely going to take a look at the fonts, I think you're right.

I believe that I did target the right audience for my products?  Women 20 years to 55 years in the US.

?? Thoughts?

I like your site, BTW

 

Jennifer

Endless_Hair_Ex
Tourist
19 0 1

Hi again, I've changed the font and rethought about my audience. 

Does anyone have other ideas? Still no sales...

Jennifer

Nick
Community Moderator
Community Moderator
4510 433 981

Hi Jennifer, 

Nick here from Shopify. 

First of all, great work on the site so far, it looks very professional and the photography is very good. John is correct regarding hitting the correct audience for your Facebook ads. There is a great technique for this which I would recommend you looking into. It's called the 3x3x3 method and it starts out by creating 3 different ads for 3 different audiences with 3 different sets of copy/ images with a small but similar budget for each. After some time, you'll see some of the ads performing better than others and you can begin to drop off the ads which aren't working as well and increase the budget on the ones which are to reach your key audiences. There are some good tutorials and blog posts for this online one of which you can find here

Something else I noticed was the favicon for your store was the Shopify logo. Having your own favicon, preferably your logo is very good to identify your store and show it is legitimate to visitors. Shopify has a great help guide for how to add a favicon to your store which you can see here

Don't hesitate to ask should you have any other questions about anything. 

All the best, Nick

Nick | Community Moderator @ Shopify 
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Endless_Hair_Ex
Tourist
19 0 1

HI Nick! Thank you for your help. I did add the favicon, I'd overlooked it. I have been reading on the A/B testing and it does sound promising. Hopefully, this will send sales!

 

Jennifer

John-Smith
Explorer
64 0 11

Hey Jennifer!

Which image you are using for the campaign?

If possible share the image and screenshot of the campaign preview. just to check if you are missing anything there!

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peritusinfotech
New Member
1 0 0

HI, 

10 Tips to Increase your sales with facebook

  1. Email existing prospects to let them know you have a Facebook page  and ask for them to drop in and like your page and provide a link to reduce the friction of making that effort. In other words don’t make them ‘think”. Make it easy.
  2. Invite friends to seed you page if you don’t have any likes yet.
  3. Embed a “Facebook social plugin” on your blog in the right side banner preferably up near the top that provides the functionality for readers to ‘like’ your page even when they are not on Facebook
  4. Create a landing page as your welcome page encouraging ‘likes’ that is highly visible and obvious
  5. Create a Facebook reveal page to provide that provides access to exclusive content but only when you ‘like’ the page. This exclusivity can make them feel like they are part of the ‘club’ at a very simple level.
  6. Offer them a free gift or PDF in the email to” like” your page
  7. Link to your Facebook page in your email newsletter banner. This could be at the top of the page the right hand side banner as well as at the bottom of the newsletter. Digtal design dictates that providing several options is much more effective than just one.
  8. Join Facebook groups in your categories of interest – and post a blog post that will drive traffic to your Fan page and connect with you on Facebook
  9. Capture emails for your email marketing database on your Facebook page. You need to keep in mind that email maybe old fashioned but it works and it works big time and I don’t see that changing anytime soon. So make it easy for people to subscribe by email to receiving news, updates and your blog posts when they are on Facebook via email.
  10. Provide a link in Facebook to prospects to subscribe to your Blog via RSS 

or visit http://www.peritusinfotech.com/ for more   

Endless_Hair_Ex
Tourist
19 0 1

Hi, great idea!

Here is a snapshot of a preview of an ad showing the text choices and image choice.

Jennifer

Deb5
New Member
5 0 0

Have you checked that all your links are working?  Follow the buying process and see if everything is in order

Debbie

callseoexperts@gmail.com

 

 

John-Smith
Explorer
64 0 11

Hey Jennifer Melpignano,

Try to add text on Image to make it better. 

you can include "starts from $39.99$" on the image to highlight it.

Pay stubs Online| Create a Pay Stub | Free Printable Pay Stubs Online @ online-paystubs
PaulHarajda
Shopify Partner
44 0 4

If you decide to add text to the image remember that Facebook does not allow more then 20% of text per ad image - you can check it via their tool @ https://www.facebook.com/ads/tools/text_overlay

Getting traffic can be cheap, but that is not the same as getting sales - you have to check how do your visitors behave - there are a lot of signals you can check between a click on your add and a sale - like to amount of time they spent, are they returning, add-to-carts

My company made a traffic quality meter called Zombie Meter - maybe it could be helpful - https://apps.shopify.com/zombiemeter-app

Want to know how many Zombies visit your store or how Weather-dependent are your sales? We got apps for that - http://appsforecommerce.com/
IICIE
New Member
2 0 0

Hi Jennifer! The website looks great, I think someone already pointed out that the font on some of the photographs is a bit hard to read:

Have you considered that it might be a pricing issue? As in the products being offered might be out of the price range of your target audience? You could try some experimentation using a limited time sales offer or promotion to see if a lower price generates more sales. This would allow you to isolate the problem: If you get a bump in sales during your lower price promotion, its a pricing issue. If you do not get a sales bump during your promotional period, then its some other structural issue with the business or website itself. 

Good luck!

Community Manager: https://www.iicie.com/
Car_Care_Produc
Excursionist
50 0 13

Agree with Paul! Facebook doesn't allow images with too much text and we can check if our image will match the criteria by the link shared by Paul.

 

Add some text but don't do it too much. else ads will reach to fewer people.

car vacuum cleaner | car care products | car detailing products | Car Polishing Machine | car care India | car polish
John-Smith
Explorer
64 0 11

Font size also matters while you add text on the image for the Facebook campaign.

Pay stubs Online| Create a Pay Stub | Free Printable Pay Stubs Online @ online-paystubs
Samco
Pathfinder
107 10 25

Hi,  Id'e recommend that you shorten some of the texts and make it a bit larger, it's a bit hard to read it now,

 

In addition, you FB campaign has to be waaaay more professional than just selecting age gender and location, to compete with other sellers,

 

Try using Dynamic Ads strategies, and starting to look at conversions of people adding to cart and purchasing, so your systems can learn what you consider good results and improve, We've launched an amazing automatic FB Ads App on Shopify Apps that does all that and much more, you're most welcome to try, Good Luck! : https://apps.shopify.com/my-smart-ads 

Your Digital Facebook Ads Expert - Smart Ads app automatically create and scale profitable Facebook Dynamic Ads campaigns