1200 visitors per month and 20 sales

[Seafoodboss]

Hello, im wondering if this 20 sales per month with 1200 visitors is a normal amount? Im spending £15 per day on Google ads and wondering if there's anything else I can do to increase sales? Thanks in advance. 

The Website url is Https://www.seafoodboss.co.uk   

[WizzCommerce_Co]

Hi @Seafoodboss , thank you for posting here!

I noticed that a conversion rate of about 1.67% (20 sales out of 1200 visitors) is standard for many e-commerce sites, especially for newer or niche businesses. However, there are always ways to optimize and increase sales. Here are a few suggestions for you to improve your conversion rate:

1. Improve Trust and Credibility:

• Display trust badges, secure payment options, and easy return policies prominently.
• Highlight any certifications or freshness guarantees if applicable.

2. Utilize Retargeting:

• Set up retargeting campaigns to bring back visitors who didn’t make a purchase on their first visit.

3. Analyze Customer Behavior:

• Use tools like Google Analytics to see where users drop off and optimize those areas.
• Consider implementing exit-intent popups with a special offer to capture potential customers before they leave.

4. Email Marketing:

• Collect email addresses and send follow-up emails with special offers or product recommendations.

5. Social Proof and Urgency:

• Implement social proof elements such as showing how many people are currently viewing a product or recently purchased it.
• Use low stock alerts or countdown timers to create a sense of urgency.

6. A/B Testing:

• Continuously test different ad creatives, landing pages, and product page layouts to see what performs best.

These recommendations will assist in enhancing your website's conversion rate.

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[K_Br4]

Hmm,

Are you sure you are targeting the right people with your ads?

• Check how long they stay on the site - that is indicative how relevant the visitors are.
• And check if you're targeting the right geo location.
• Check your Search Keywords (the actual keywords that the people used to come to the site, under Audiences, KWs and content) and exclude the irrelevant ones (by adding them to the Negative kw list)

[Sam_Mahmud]

Hello Seafoodboss,

Thanks for your query.

The benchmark conversion rate is 3%-4%. where your actual conversion rate is 1.6% despite spending a significant amount for paid users.

The best way to increase nowadays is content marketing(video,GIf, Meme ). the more you create content and post on social media you can expect better sales. 

So increase your social engagement which will make credibility better.  I would suggest to go for pinterest, tiktok marketing organically. it would take time though but always a sustainable and proven method. 

another thing, you can retarget the users who made add-to-cart or checkout events but did not purchase.

create custom audience in Google Analytics 4 and import to Google ads by linking GA4 with GAds.

Feel free to ask if you have any questions.

Thanks