hey all - - this has a few really good tips for things you can do now to improve your holiday season sales:
it's a bit lengthy so here's the summary:
(1) fix up your site speed
use Pingdom and GtMetrix's site speed analysis tools. give your developer their recommendations and have him/her hammer away.
usually there are a small number of 'main offenders'. fixing those is the 80/20 of quickly getting site speed boosts
(2) add more retargeting codes on your site
even if you don't advertise on certain networks, you want to always be growing the assets that are retargeting audiences.
kind of the whole 'dig your well before you need water' type thing.
if you have retargeting code for Facebook, Google, Bing, Twitter, Adroll, and maybe even more then you can truly become omnipresent to your potential customers during the holiday season (or at any point in the future when you're launching a new product, have a new sale or promotion, etc)
(3) A/B testing
this one definitely is not *easy* to just start doing. the article does offer a way to make it easy (and actually free....in a way) but it definitely is more involved than #'s 1 and 2 above.
Awesome thread, thanks guys!
My 2 cents...
Having worked with many ecommerce clients in dozens of industries, we’ve seen every version of seasonality and how it affects growth. Whether it’s a startup or a global organization, every ecommerce company wants to know how to grow revenue during evergreen periods.
Question: Are you improving not only on promo period performance, but also overall performance? If not, the first step is to examine revenue during evergreen periods and compare to where it was during the same time last year.
If there’s a clear discrepancy, take that data as a hint to focus on refreshing your creative during this typically slow timeframe. That way, you can make sure there's still some newness going on in your marketing campaigns.
We just wrote about this in detail, you may enjoy the article: https://bit.ly/2jUd0HO
Go get those sales!