Overview: A niche store. Products are fulfilled through a private supplier/manufacturer. Achieved solely with Facebook and Instagram ads. The ad spend is around $15,000 with the selling price is almost 3 times the product cost. Currently running with 1 designer, customer support VA, and a marketer (myself). So what made it possible to achieve this in such a quick time? Along with creative marketing, these 4 Simple things changed the game. The Platform, Trustworthiness, Customer experience, Product quality, and the Right People around.
Here is what I did.
1.Choose Your Platform
You don't have to be on every social media platform or site out there. This is one of the biggest mistakes newbies make. I know people with 0 Sales have their business pages all over the internet. Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube, and even on Trust Pilot. You can argue why this is not good? Because being active and posting quality content is more important than being everywhere with just a profile picture and link to your site looking like a scammer.
Facebook and Instagram ads are not direct response marketing anymore. People don't just click on your link and buy. more than half of them visit your social media pages, search for your brand on Google, and do a background check before buying. If you're selling a high ticket item, then this happens with more than 90% of your customers.
And we can't blame them at all. with all these wannabe entrepreneurs starting a dropshipping store and closing them after a few sales. Your customer wants you to be active, You should look like a real deal to them.
Start with your Facebook and Instagram pages. Spend some money running a page-like campaign and get you some followers. Make use of Instagram stories to post reviews and show them your work. Add a bio and complete your presence.
If you have some existing customers, create a trust pilot page and ask them to leave a review. You can also add a trust pilot widget to showcase the reviews on your site. This is 10x more trustable than importing some reviews from Aliexpress.
Don't have Reviews? Double-check and import reviews from Aliexpress or other platforms.
Tell them how secure your website is, The payment gateways you support, and the 30 days return or money back policies you have.
This goes from your site loading speed, what's on your menu, Add to cart buttons, your checkout flow, all the way to pre and post-purchase customer support. The only way to do this correctly is to test things or copy some big names on your niche and model after them
Start with Aliexpress, but don't stick to it. Once you start generating sales for a product consistently, move to an app like CJ dropshipping. Getting more than 10 orders per day? find a private fulfillment agent who will inspect the product and ship it for your customer using the fastest shipping couriers out there.
More than 30 orders per day? bulk buy the product and ship it to a fulfillment agent/warehouse in your customer's country and fulfill it from there. if you can reduce the shipping speed even by a day or two. it really makes a big impact and will ease your customer service headaches.
5. Build Your Team
Build systems first and then build your team. For some things, you need outside professional help. for others you just need a system and delegate it to someone else, they don't have to be professional. For example, for tasks like accounting, and marketing you might need outside professional help.
But for things like customer support, order fulfillment, products research, etc... First, do it yourself and build your systems. Once you have a solid system in place, find reliable people who can follow the systems you created. This can be someone from your family, friends, or someone from the other side of the world who would do it for you for a low fee (Upwork might help).
That's it, that's all for today. If you need more help, Feel free to reach out. If you're not happy with your store's conversion rate, You can submit your store for a free indepth store review and tips to optimize it for high conversion here.
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