Recently, I put together a guide on SEO for Shopify site owners that want to improve their sales from organic traffic. This guide should be helpful for both beginners and advanced users. I'm a Senior SEO Manager that works with a good number of Shopify eCommerce sites so I'm familiar with the platform.
Here are some key things to consider if you're looking to improve the SEO of your Shopify site:
Hope this if helpful for you guys! You can read the entire article here for more things I wasn't able to cover in this post: https://moz.com/blog/shopify-seo
Good piece Chris. Well done.
One thing I would add: SEO is such a huge topic, and it can take so long to get it working, that it's a good idea to make it an ongoing project rather than a 1-day hackathon 🙂
It'd be good to make sure they have everything listed, then prioritized, so they can create an organized, concerted effort to constantly improve SEO.
Last, I created a video app, and while looking up stats recently, I was surprised to find it can help quite a bit with SEO. Because Google really likes video content right now, it tends to increase organic traffic by 157%, and a website is 53x more likely to reach the front page of Google results if it includes a video!
Thanks for the information and resources you provided. There's no doubt about the importance of ranking higher than your competitors on Google, it's a must for every online business. if you don't have a strong SEO strategy, you'll lose your brand impression, traffic, and sales. We wrote an article about e-commerce SEO too, give it a read and you won't regret.
If there is anything else I can help you with, please let me know, I'm happy to help!
Just a quick update about the robot.txt file that was referenced in this post. As of today, June 21st, 2021, we have launched the ability to edit the robot.txt file to give merchants more control over the information that is crawled by search engines. You can learn more about how to edit your robot.txt file through our community post here.
If you have any questions about the new feature, please do not hesitate to create a new post under our "Techincal QA" board.
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