SEO, AdWords, affiliates, advertising, and promotions
Hi,
I'm Winda. I have a problem with my facebook ads. Help urgently needed!
I started different ad sets as a PPE campaign for 2-3 days, with a lot of engagement. After that I turned it into conversion (view content) and also received a lot of view content conversions and link clicks (another 2-3 days). but I don't get add to cards. I have changed the product description, changed the image, but there is still no add to cart. do I have to change the objective to add to cart? is there a suggestion for my campaign?
Can anyone tell me what might be the reason why I am not having more add to cart or sales?
I am thankful for any kind of advice!
Thanks in advance.
Regards,
Andy
It cab be due to factors . Design, Loading speed, layout, non interested traffic
Hi Andy,
Have you run your conversion campaign as a retargeting one? Sometimes the best approach is to build awareness first with few campaigns and then promote your products/offers to the 'warm' audience who is already familiar with your business - through retargeting.
Skyrocket your sales by 252% | Get FREE 7-Day SEO Trial: http://www.rockpapercopy.com/
Andy, pretty much all Facebook Ads experts would never run a viewcontent conversion campaign to a cold audience, unless they had exhausted purchase conversions, wanted to ramp up traffic, or were building something like a remarketing list for an upcoming promotional period. The quality of traffic you get from a viewcontent conversion versus a purchase conversion objective is very different. For cold traffic when starting out campaigns, set the conversion to the purchase event. You also have to factor in how many clicks you get when the standard conversion rate for ecomm is 2%.
User | RANK |
---|---|
9 | |
5 | |
4 | |
3 | |
3 |
Thanks to all Community members that participated in our inaugural 2 week AMA on the new E...
By Jacqui Mar 10, 2023Upskill and stand out with the new Shopify Foundations Certification program
By SarahF_Shopify Mar 6, 2023One of the key components to running a successful online business is having clear and co...
By Ollie Mar 6, 2023